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Search: person:"De Gregorio, Federico"
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de Gregorio, Federico
6
Sung, Yongjun
4
Cheng, I.-Huei
1
Cheong, Yunjae
1
Choi, Jongsuk
1
Jung, Jong-Hyuok
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Kim, Kihan
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of international consumer marketing
1
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OLC EcoSci
ECONIS (ZBW)
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1
Understanding Attitudes Toward and Behaviors in Response to Product Placement
de Gregorio, Federico
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009976423
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2
The Residual Impact of Avoided Television Advertising
de Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10008395100
Saved in:
3
BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Cheong, Yunjae
;
de Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10008818234
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4
Do stronger links with practice make perfect? A survey of advertising scholars
de Gregorio, Federico
;
Cheng, I.-Huei
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 555-590
Persistent link: https://www.econbiz.de/10008274062
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5
Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Sung, Yongjun
;
de Gregorio, Federico
;
Jung, Jong-Hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-286
Persistent link: https://www.econbiz.de/10008254089
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6
Brand Placements in Korean Films, 1995 2003: A Content Analysis
Sung, Yongjun
;
Choi, Jongsuk
;
de Gregorio, Federico
- In:
Journal of international consumer marketing
20
(
2008
)
3-4
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008148328
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