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Gebhardt, Gary F.
4
Carpenter, Gregory S.
2
Sherry, John F.
2
Carrillat, François A.
1
Lee, James M.
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Locander, William B.
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MSI reports : working paper series
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Journal of marketing
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OLC EcoSci
ECONIS (ZBW)
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1
Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10008249983
Saved in:
2
Price skimming's unintended consequences
Gebhardt, Gary F.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10009893532
Saved in:
3
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 37-55
Persistent link: https://www.econbiz.de/10007278452
Saved in:
4
Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009893464
Saved in:
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