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Search: person:"Melewar, T.C."
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Melewar, T.C.
43
Gupta, Suraksha
10
Melewar, T. C.
10
Balabanis, George
4
Bartholmé, Roland H.
4
Saunders, John
4
Argyriou, Evmorfia
3
Bourlakis, Michael
3
Melewar, T C
3
Alwi, Sharifah Faridah Syed
2
Chen, Junsong
2
Czinkota, Michael
2
Grant, Susan
2
Karaosmanoglu, Elif
2
Knight, Joseann
2
Liu, Martin
2
Mueller, Rene
2
Mueller, Rene Dentiste
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Mui, Helene
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Nguyen, Bang
2
Roslin, Rosmimah Mohd
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Srivoravilai, Nopporn
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2
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2
Yannopoulou, Natalia
2
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1
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1
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Chou, Mei Wen
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1
Gotsi, Manto
1
Gupta, S.
1
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1
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1
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1
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European journal of marketing : EJM
6
Journal of general management
6
Management decision : MD
5
Marketing intelligence & planning
5
Corporate communications : an international journal
3
International marketing review
3
Journal of world business : JWB
3
Journal of global marketing
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of marketing management : MM
2
The European business journal
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of euro-marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of business & industrial marketing
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OLC EcoSci
ECONIS (ZBW)
160
Other ZBW resources
8
BASE
6
RePEc
6
USB Cologne (EcoSocSci)
2
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1
The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang
;
Melewar, T C
;
Chen, Junsong
- In:
Journal of general management
38
(
2013
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
Saved in:
2
Branding in the Asian context: a Malaysian perspective
Alwi, Sharifah Faridah Syed
;
Melewar, T.C.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 287-297
Persistent link: https://www.econbiz.de/10010093183
Saved in:
3
Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.
;
Gupta, Suraksha
;
Czinkota, Michael
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
Saved in:
4
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael
;
Melewar, T.C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
Saved in:
5
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Sarstedt, Marko
;
Wilczynski, Petra
;
Melewar, T.C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10010133820
Saved in:
6
A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang
;
Melewar, T.C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
Saved in:
7
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10010145947
Saved in:
8
Shaping the research agenda for corporate branding: avenues for future research
Melewar, T.C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-609
Persistent link: https://www.econbiz.de/10009974226
Saved in:
9
Segmentation and brand positioning for Islamic financial services
Muhamad, Rusnah
;
Melewar, T.C.
;
Alwi, Sharifah Faridah Syed
- In:
European journal of marketing : EJM
46
(
2012
)
7
,
pp. 900-922
Persistent link: https://www.econbiz.de/10009993579
Saved in:
10
Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10008786029
Saved in:
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