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4
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3
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Peng, Siqing
7
Xie, Yi
3
Bruning, Nealia Sue
1
Cai, Huajian
1
Chen, Xiao-Ping
1
Chiu, Chi-Yue
1
Keh, Hean Tat
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Kim, Young-Hoon
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Frontiers of business research in China : selected publications from Chinese universities
2
Business horizons
1
Journal of strategic marketing
1
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
1
Psychology & marketing
1
The international journal of human resource management
1
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OLC EcoSci
ECONIS (ZBW)
12
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1
How do corporate associations influence customer relationship strength? The effects of different types of trust
Xie, Yi
;
Peng, Siqing
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 443-455
Persistent link: https://www.econbiz.de/10009265654
Saved in:
2
Books on the horizon
Kim, Young-Hoon
;
Chiu, Chi-Yue
;
Peng, Siqing
;
Cai, Huajian
- In:
Business horizons
53
(
2010
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10008350229
Saved in:
3
The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
4
(
2010
)
1
,
pp. 73-100
Persistent link: https://www.econbiz.de/10009882713
Saved in:
4
How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness
Xie, Yi
;
Peng, Siqing
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 572-589
Persistent link: https://www.econbiz.de/10008264330
Saved in:
5
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10009882704
Saved in:
6
Guanxi dynamics: shifts in the closeness of ties between Chinese coworkers
Chen, Xiao-Ping
;
Peng, Siqing
- In:
Management and organization review : MOR ; the journal …
4
(
2008
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10009869005
Saved in:
7
Western high-performance HR practices in China: a comparison among public-owned, private and foreign-invested enterprises
Wang, Xiaoyun
;
Bruning, Nealia Sue
;
Peng, Siqing
- In:
The international journal of human resource management
18
(
2007
)
4
,
pp. 684
Persistent link: https://www.econbiz.de/10007724768
Saved in:
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