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Pham, Michel Tuan
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Johar, Gita Venkataramani
2
Avnet, Tamar
1
Cohen, Joel B.
1
Dewitte, Siegfried
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Hughes, G.David
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Psychology & marketing
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OLC EcoSci
ECONIS (ZBW)
62
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1
The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference
Pham, Michel Tuan
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-873
Persistent link: https://www.econbiz.de/10010108519
Saved in:
2
Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel Tuan
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10010134502
Saved in:
3
The seven sins of consumer psychology
Pham, Michel Tuan
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10010181341
Saved in:
4
Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals
Zhou, Rongrong
;
Pham, Michel Tuan
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10006646316
Saved in:
5
Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
Pham, Michel Tuan
;
Avnet, Tamar
- In:
Journal of consumer research : JCR ; an …
30
(
2004
)
4
,
pp. 503-518
Persistent link: https://www.econbiz.de/10006647713
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6
Search and Alignment in Judgment Revision: Implications for Brand Positioning
Pham, Michel Tuan
;
Muthukrishnan, A.V.
- In:
Journal of marketing research : JMR
39
(
2002
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10006655469
Saved in:
7
Affect Monitoring and the Primacy of Feelings in Judgment
Pham, Michel Tuan
;
Cohen, Joel B.
;
Pracejus, John W.
; …
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 167-188
Persistent link: https://www.econbiz.de/10006657596
Saved in:
8
Market Prominence Biases in Sponsor Identification: Processes and Consequentiality
Pham, Michel Tuan
;
Johar, Gita Venkataramani
- In:
Psychology & marketing
18
(
2001
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10006980502
Saved in:
9
Representativeness, Relevance, and the Use of Feelings in Decision Making
Pham, Michel Tuan
- In:
Journal of consumer research : JCR ; an …
25
(
1998
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10006669274
Saved in:
10
Contingent Processes of Source Identification
Pham, Michel Tuan
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
3
,
pp. 249-265
Persistent link: https://www.econbiz.de/10006672250
Saved in:
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