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Search: person:"Srivastava, Rajendra K."
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Srivastava, Rajendra K.
26
Kim, Namwoon
7
Fahey, Liam
3
Han, Jin K.
3
Bawa, Kapil
2
Kumar, V.
2
Mahajan, Vijay
2
Ramaswami, Sridhar N.
2
Rust, Roland T.
2
Shervani, Tasadduq A.
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Journal of marketing
7
Journal of marketing research : JMR
4
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
The Asian economic review : journal of the Indian Institute of Economics
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management : JOM
1
Long range planning : LRP ; international journal of strategic management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Omega : the international journal of management science
1
Technological forecasting & social change : an international journal
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
48
RePEc
11
USB Cologne (EcoSocSci)
2
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1
MSI and Emory University Special Section on Marketing Strategy and Wall Street - Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
Hanssens, Dominique M.
;
Rust, Roland T.
;
Srivastava, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-118
Persistent link: https://www.econbiz.de/10008328596
Saved in:
2
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10008238823
Saved in:
3
Work Smarter - Smart marketers meet the challenge of delivering better results by investing in marketing performance capabilities.
Donthu, Naveen
;
Eechambadi, Naras
;
Srivastava, Rajendra K.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
5
,
pp. 34-39
Persistent link: https://www.econbiz.de/10008110748
Saved in:
4
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Bahadir, S.Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 49-64
Persistent link: https://www.econbiz.de/10008142666
Saved in:
5
Modeling cross-price effects on inter-category dynamics: The case of three computing platforms
Kim, Namwoon
;
Srivastava, Rajendra K.
- In:
Omega : the international journal of management science
35
(
2007
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10007392146
Saved in:
6
Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.
;
Ambler, Tim
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10005925204
Saved in:
7
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Frels, Judy K.
;
Shervani, Tasadduq
;
Srivastava, Rajendra K.
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10005937276
Saved in:
8
Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
Capraro, Anthony J.
;
Broniarczyk, Susan
;
Srivastava, …
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
2
,
pp. 164-175
Persistent link: https://www.econbiz.de/10006151224
Saved in:
9
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10009900408
Saved in:
10
A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations
Kim, Namwoon
;
Han, Jin K.
;
Srivastava, Rajendra K.
- In:
Management science : journal of the Institute for …
48
(
2002
)
2
,
pp. 222-240
Persistent link: https://www.econbiz.de/10006087764
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