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Weeks, Clinton S.
4
Cornwell, T.Bettina
3
Drennan, Judy C.
1
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1
Kaya, Maria
1
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
How to stop binge drinking and speeding motorists: Effects of relational‐interdependent self‐construal and self‐referencing on attitudes toward social marketing
Martin, Brett A. S.
;
Lee, Christina Kwai‐Choi
;
Weeks, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10010068972
Saved in:
2
Grocery product pricing and Australian supermarket consumers: gender differences in perceived importance levels
Mortimer, Gary Steven
;
Weeks, Clinton S.
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 361-374
Persistent link: https://www.econbiz.de/10009289203
Saved in:
3
Leveraging sponsorships on the Internet: Activation, congruence, and articulation
Weeks, Clinton S.
;
Cornwell, T.Bettina
;
Drennan, Judy C.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 637-654
Persistent link: https://www.econbiz.de/10008068017
Saved in:
4
Sponsorship-Linked Marketing: The Role of Articulation in Memory
Cornwell, T.Bettina
;
Humphreys, Michael S.
;
Maguire, …
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
3
,
pp. 312-321
Persistent link: https://www.econbiz.de/10007398871
Saved in:
5
SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
Cornwell, T.Bettina
;
Weeks, Clinton S.
;
Roy, Donald P.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 21-42
Persistent link: https://www.econbiz.de/10008116040
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