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Search: isPartOf:"Working Series in marketing research"
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Olson, Jerry C.
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Sujan, Mita
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Working series in marketing research
141
Working Series in marketing research
41
Working papers in marketing
8
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Research in consumer information processing
Bettman, James R.
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004773934
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2
Effects of framing on evaluation of comparable and non-comparable alternatives by expert and novice consumers
Bettman, James R.
;
Sujan, Mita
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1987
Persistent link: https://www.econbiz.de/10004773941
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3
Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A.
;
Sujan, Harish
;
Sujan, Mita
-
1985
Persistent link: https://www.econbiz.de/10004759695
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4
Applications of innovation diffusion models in marketing
Kalish, Shlomo
;
Lilien, Gary L.
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1985
Persistent link: https://www.econbiz.de/10004580066
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5
Consumer Scripts : a tool for teaching process
Rethans, Arno J.
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1985
Persistent link: https://www.econbiz.de/10004675058
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6
Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
-
1997
Persistent link: https://www.econbiz.de/10004228396
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7
Can you say what taste it had? : A choice model with forgetting of idiosyncratic tastes
Degeratu, Alexandru
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1997
Persistent link: https://www.econbiz.de/10004228397
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8
The effects of rhetorical questions in a persuasive communication : source perceptions and persuation processes
Swasy, John L.
;
Munch, James M.
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1983
Persistent link: https://www.econbiz.de/10004737546
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9
Receiver questions : a means of assessing new product advertising effectiveness
Swasy, John L.
;
Rethans, Arno J.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737572
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10
An Ethymology of the word marketing : a textbook review in the United States of America, 1900 - 1980
Lichtenthal, David
-
1982
Persistent link: https://www.econbiz.de/10004769643
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