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~subject:"Öffentlichkeitsarbeit"
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Search: person:"Balmer, John M.T."
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Öffentlichkeitsarbeit
Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Corporate reputation
42
Firmenimage
42
Marketing management
29
Marketingmanagement
29
Public relations
18
Großbritannien
14
United Kingdom
14
Corporate heritage
10
Marketing
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Monarchie
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Corporate Social Responsibility
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Corporate identity
7
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Cultural heritage
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Kulturgüter
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Markenartikel
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Stakeholder
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Corporate Identity
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Corporate brand identification
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English
18
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Balmer, John M. T.
14
Balmer, John M.T.
4
Podnar, Klement
4
Illia, Laura
2
Burghausen, Mario
1
Gray, Edmund R.
1
Greser, Stephen A.
1
Jenster, Per
1
Johansen, Trine S.
1
Kitchen, Philip J.
1
Mukerjee, Avinandan
1
Nielsen, Anne Ellerup
1
Olins, Wally
1
Sharifah Faridah Syed Alwi
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Yen, Dorothy A.
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Corporate communications : an international journal
6
Journal of business research : JBR
2
Contemplating corporate marketing, identity and communication
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
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ECONIS (ZBW)
18
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
3
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
4
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
5
Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.
;
Johansen, Trine S.
;
Nielsen, Anne …
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
Saved in:
6
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
7
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
8
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
9
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
10
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
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