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~subject:"Ökonomische Ideengeschichte"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Ökonomische Ideengeschichte
Marketingtheorie
332
Marketing theory
324
Marketing
103
Theorie
98
Theory
97
Marketingmanagement
66
Marketing management
64
Konsumentenverhalten
38
Consumer behaviour
37
Market research
36
Marktforschung
36
USA
35
United States
34
Beziehungsmarketing
28
Relationship marketing
28
Markenführung
18
Brand management
17
History of economic thought
14
Deutschland
13
Germany
12
International marketing
12
Internationales Marketing
12
Bibliometrics
11
Bibliometrie
11
Dienstleistungsmarketing
11
Markenartikel
11
Poland
11
Polen
11
Services marketing
11
Selling
10
Verkauf
10
Brand
9
Corporate Social Responsibility
8
Werbung
8
Advertising
7
Paul E. Green
7
Brand image
6
Geschichte
6
Innovation diffusion
6
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Book / Working Paper
13
Article
1
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Bibliografie
Collection of articles of several authors
Working Paper
Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatz im Buch
62
Book section
62
Reprint
29
Sammelwerk
13
Aufsatzsammlung
5
Hochschulschrift
5
Bibliografie enthalten
4
Bibliography included
4
Graue Literatur
4
Non-commercial literature
4
Thesis
4
Festschrift
3
Konferenzschrift
2
Arbeitspapier
1
Biografie
1
Biography
1
Conference paper
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
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1
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1
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English
11
German
3
Author
All
Tadajewski, Mark
5
Jones, D. G. Brian
3
Berghoff, Hartmut
1
Brownlie, Douglas T.
1
Gaugler, Eduard
1
Maclaran, Pauline
1
Malhotra, Naresh K.
1
Meffert, Heribert
1
Neslin, Scott A.
1
Panigyrakis, George
1
Winer, Russell S.
1
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Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
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SAGE library of marketing
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Marketing theory
1
Review of marketing research
1
SAGE library in marketing
1
The journal of services marketing
1
World Scientific - Now Publishers series in business
1
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ECONIS (ZBW)
14
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1
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14
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date (oldest first)
1
Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
Saved in:
2
Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408204
Saved in:
3
The history of marketing science
Winer, Russell S.
(
ed.
);
Neslin, Scott A.
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10013447124
Saved in:
4
Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009793496
Saved in:
5
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
6
Commentaries: On marketing thought and the further development of marketing theory
In:
Marketing theory
11
(
2011
)
4
,
pp. 479-512
Persistent link: https://www.econbiz.de/10009512558
Saved in:
7
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605073
Saved in:
8
Critical marketing : issues in contemporary marketing
Tadajewski, Mark
(
ed.
);
Brownlie, Douglas T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003577816
Saved in:
9
History of marketing thought
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003534832
Saved in:
10
History of marketing thought ; Volume 1
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643548
Saved in:
1
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