Ledinger, Stefan - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 28-42
The association between selling orientation and customer orientation and sales success has been a matter of intensive …-to-business (B2B) sales. This paper aims at starting to close those knowledge gaps through the development of a self-assessment tool … for attitudes of salespeople. An extension of the 10-item SOCO score is developed through literature research in sales …