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~subject:"Advertising"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing-Kommunikation"
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Advertising
Brand image
Germany
Marketing theory
Marketing management
117
Marketingmanagement
117
Marketingtheorie
18
Brand management
14
Markenführung
14
USA
14
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Reprint
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1,013
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500
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Keller, Kevin Lane
4
Webster, Frederick E.
2
Akaah, Ishmael P.
1
Anderson, Paul F.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
Cadogan, John W.
1
Dadzie, Kofi Q.
1
Diamantopoulos, Adamantios
1
Doyle, Peter
1
Ewing, Michael
1
Gregory, Gary
1
Grönroos, Christian
1
Hoeffler, Steve
1
Hollander, Stanley C.
1
Hutt, Michael D.
1
Håkansson, Håkan
1
Jaworski, Bernard J.
1
Karavdic, Munib
1
Kerr, Gayle
1
Kotler, Philip
1
Krishnan, H. Shanker
1
Levy, Sidney J.
1
MacInnis, Deborah J.
1
Maclaran, Pauline
1
Moorman, Christine
1
Park, C. Whan
1
Reingen, Peter H.
1
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Roth, Martin S.
1
Samu, Sridhar
1
Saren, Michael
1
Shapiro, Benson P.
1
Smith, Robert E.
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The impact of theory on representations of the consumer and the marketing organisation
6
Major theoretical debates and contemporary issues in marketing theory
3
Measuring and managing brands
3
The evolution of integrated marketing communications : the customer-driven marketplace
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Marketing strategy processes and tools
1
SAGE library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
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ECONIS (ZBW)
28
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
3
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
9
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
10
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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