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~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Case study"
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Search: subject_exact:"Impact of advertising"
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Advertising
Brand image
Advertising effects
45
Werbewirkung
45
Internet marketing
10
Online-Marketing
10
Brand management
9
Deutschland
9
Germany
9
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9
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7
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Television advertising
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Alguacil Jiménez, Mario
1
Amblee, Naveen
1
Bauer, Hans H.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
DeRosia, Eric David
1
Fang, Cheng-hsi
1
Hammerschmidt, Maik
1
Klewes, Joachim
1
Lang, Rainer
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Núnez-Pomar, Juan
1
Rintamäki, Jukka
1
Soliman, Dalia Mohammad
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1
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Engaging consumers through branded entertainment and convergent media
1
International journal of electronic commerce : IJEC
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
9
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date (oldest first)
1
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
2
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
3
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
4
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
5
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
6
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
7
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
8
Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.
;
Stokburger, Gregor
;
Hammerschmidt, Maik
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
Saved in:
9
Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect
DeRosia, Eric David
-
2003
Persistent link: https://www.econbiz.de/10003564760
Saved in:
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