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~subject:"Advertising"
~subject:"Deutschland"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Relationship marketing
Computerspiel
773
Video game
773
Consumer behaviour
236
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social Web
129
Social web
129
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118
Online-Marketing
118
Advertising effects
108
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108
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75
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65
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54
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44
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40
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40
Network economics
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38
Gamification
37
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37
Online-Handel
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Innovation management
35
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35
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Sreejesh, S.
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Terlutter, Ralf
3
Barsky, Jonathan
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Kwak, Dae Hee
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Teng, Ching-I
2
Waiguny, Martin K. J.
2
Agag, Gomaa M.
1
Agus, Anna Amalyah
1
Ahern, Lee
1
Ahmed, Md. Tanveer
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Amann, Rolf
1
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : innovations in planning and applied research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The journal of product & brand management
3
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
The journal of gambling business and economics
2
The journal of media economics
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Central European business review : CEBR
1
Electronic commerce research and applications
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Information systems research : ISR
1
Innovation: organization & management : IOM
1
International journal of contemporary hospitality management
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of event and festival management
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
118
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118
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
4
Optimal seat allocation strategy for e-sports gaming center
Kwag, Sung Il
;
Lee, Woo Jin
;
Ko, Young Dae
- In:
International transactions in operational research : a …
29
(
2022
)
2
,
pp. 783-804
Persistent link: https://www.econbiz.de/10012795801
Saved in:
5
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
7
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
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