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~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Advertising
Fernsehen
Hörfunkwerbung
Konsumentenverhalten
Radio advertising
126
Advertising effects
30
Werbewirkung
30
USA
27
United States
27
Werbung
24
Fernsehwerbung
22
Television advertising
22
Theorie
18
Theory
18
Television
15
Internet marketing
14
Online-Marketing
14
Consumer behaviour
12
Deutschland
10
Germany
10
Broadcast
9
Competition
9
Rundfunk
9
Wettbewerb
9
Broadcasting policy
8
Psychology of advertising
8
Rundfunkpolitik
8
Werbepsychologie
8
Broadcasting industry
7
Fernsehprogramm
7
Rundfunksender
7
Television programme
7
Media usage
6
Mediennutzung
6
Europa
5
Europe
5
Hörfunkprogramm
5
Radio programme
5
Sponsoring
5
Sponsorship
5
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Undetermined
24
Free
1
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Article
126
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Article in journal
Aufsatz in Zeitschrift
126
Graue Literatur
64
Non-commercial literature
64
Aufsatz im Buch
34
Book section
34
Arbeitspapier
31
Hochschulschrift
31
Working Paper
31
Bibliografie enthalten
27
Bibliography included
27
Thesis
27
Amtsdruckschrift
13
Government document
13
Collection of articles of several authors
12
Sammelwerk
12
Advisory report
9
Gutachten
9
Conference proceedings
7
Konferenzschrift
7
Aufsatzsammlung
2
Filmografie
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
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1
Mehrbändiges Werk
1
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1
No longer published / No longer aquired
1
Ratgeber
1
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English
103
German
18
French
2
Danish
1
Spanish
1
Swedish
1
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Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Cohen, Justin
2
Craton, Lincoln G.
2
Dukes, Anthony
2
Faulkner, Margaret
2
Gal-Or, Esther
2
Goldberg, Marvin E.
2
Macklin, M. C.
2
Michelon, Aaron
2
Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Allan, David
1
Araman, Victor F.
1
Armstrong, Gary
1
Awunyo-Vitor, Dadson
1
Ayimey, Edward Kwame
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Behnke, Gwendolyn
1
Bentley, Joshua M.
1
Bohm, Peter
1
Bork, Reinhard
1
Bottausci, Ingrid
1
Bourreau, Marc
1
Bradford, M. G.
1
Braun, Heiko
1
Brockhoff, Klaus
1
Brown, Keith C.
1
Brucks, Merrie
1
Bruhn, Manfred
1
Butler, Michael R.
1
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Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Economics letters
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
The journal of consumer marketing
3
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Revue économique : revue bimestrielle
2
Business research quarterly : BRQ
1
Contemporary economic policy : a journal of Western Economic Association International
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Ekonomisk debatt
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
Healthcare Marketing / Jahrbuch
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
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ECONIS (ZBW)
126
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126
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41
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Saved in:
42
Which broadcast medium better drives engagement? : measuring the powers of radio and television with electromyography and skin-conductance measurements
Peacock, James
;
Purvis, Scott
;
Hazlett, Richard L.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 578-585
Persistent link: https://www.econbiz.de/10009502011
Saved in:
43
L' impact de la suppression de la publicité sur les chaînes de télévision publiques
Bourreau, Marc
;
Grece, Christian
- In:
Revue économique : revue bimestrielle
62
(
2011
)
5
,
pp. 781-812
Persistent link: https://www.econbiz.de/10009305725
Saved in:
44
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
45
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
46
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
47
Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
Saved in:
48
Media revenue management with audience uncertainty : balancing upfront and spot market sales
Araman, Victor F.
;
Popescu, Ioana
- In:
Manufacturing & service operations management : M & SOM
12
(
2010
)
2
,
pp. 190-212
Persistent link: https://www.econbiz.de/10003979456
Saved in:
49
Two-sided markets with pecuniary and participation externalities
Reisinger, Markus
;
Ressner, Ludwig
;
Schmidtke, Richard
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 32-57
Persistent link: https://www.econbiz.de/10003814869
Saved in:
50
Ohne Risiken und Nebenwirkungen : Radiowerbung für die Pharmabranche
Fuhlisch, Andreas
- In:
Healthcare Marketing / Jahrbuch
(
2009
),
pp. 142-146
Persistent link: https://www.econbiz.de/10003815592
Saved in:
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