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~subject:"Advertising"
~subject:"United States"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Search: subject_exact:"Marketingtheorie"
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Advertising
United States
Marketingtheorie
246
Marketing theory
245
USA
74
Theorie
67
Theory
67
Marketing
38
Economists
33
Ökonomen
33
History of economic thought
32
Ökonomische Ideengeschichte
32
Marketing management
27
Marketingmanagement
27
Consumer behaviour
26
Konsumentenverhalten
26
Market research
25
Marktforschung
25
Deutschland
18
Germany
18
Betriebswirtschaftslehre
11
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11
Nonprofit-Marketing
11
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10
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10
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10
Scientific method
9
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9
Epistemology
7
Erkenntnistheorie
7
B-to-B-Marketing
6
Business-to-business marketing
6
Dienstleistungsmarketing
6
Services marketing
6
Social Marketing
6
Social marketing
6
Lieferantenmanagement
5
Preismanagement
5
Pricing strategy
5
Social values
5
Soziale Werte
5
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Article
70
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6
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Bibliography included
Reprint
Article in journal
161
Aufsatz in Zeitschrift
161
Aufsatz im Buch
93
Book section
93
Biografie
33
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33
Collection of articles of several authors
33
Sammelwerk
33
Graue Literatur
14
Konferenzschrift
14
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14
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13
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13
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12
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12
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12
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8
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8
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7
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7
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4
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4
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3
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3
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2
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2
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2
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2
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2
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2
CD-ROM, DVD
1
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1
Elektronischer Datenträger
1
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1
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1
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1
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English
70
German
6
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Jones, D. G. Brian
8
Dixon, Donald F.
3
Monieson, David D.
3
Shaw, Eric H.
3
Bagozzi, Richard P.
2
Bartels, Robert
2
Bubik, Roland
2
Copeland, Melvin T.
2
Hollander, Stanley C.
2
Levy, Sidney J.
2
Tadajewski, Mark
2
Alderson, Wroe
1
Arnold, Mark J.
1
Beckman, Theodore N.
1
Bloomfield, Daniel
1
Borden, Neil H.
1
Böttger, Christian
1
Carsky, Mary L.
1
Clewett, R. M.
1
Converse, Paul D.
1
Coolsen, F. G.
1
Cornelissen, Joep D.
1
Cowan, Donald R. G.
1
Cox, Reavis
1
Crossley, Archibald M.
1
Cunningham, Ross M.
1
Dickinson, Roger
1
Doyle, Peter
1
Duncan, Delbert J.
1
Engle, N. H.
1
Erdman, Henry E.
1
Fisher, James E.
1
Grether, E. T.
1
Grether, Ewald Theophilus
1
Harris, Garth E.
1
Huegy, Harvey W.
1
Hunt, Shelby D.
1
Jacobs, Laurence Wile
1
Kassarjian, Harold H.
1
Keep, William W.
1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
History of marketing thought ; Volume 3
8
The evolution of nonprofit marketing
3
Europäische Hochschulschriften / 5
2
Qualitative marketing research : approaches, techniques and analysis
2
The nature and scope of marketing research
2
Change management ; Vol. 3
1
Critical marketing : issues in contemporary marketing
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften : DuM
1
Gabler Edition Wissenschaft
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 1
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Nonprofit marketing : sectoral applications
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Wirtschaftswissenschaftliche Beiträge
1
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ECONIS (ZBW)
76
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1
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
3
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
4
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
5
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
6
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
7
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
8
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
9
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
Saved in:
10
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
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