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~subject:"Advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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ECONIS (ZBW)
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
2
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
Saved in:
3
Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
Saved in:
4
Free-to-play games and app advertising : the rise of the player commodity
Nieborg, David B.
- In:
Explorations in critical studies of advertising
,
(pp. 28-41)
.
2017
Persistent link: https://www.econbiz.de/10011594948
Saved in:
5
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
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6
Werbung in Bildschirmspielen : eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising
Schlütz, Daniela
;
Blake, Christopher
;
Charrier, Daniela
; …
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 281-298)
.
2013
Persistent link: https://www.econbiz.de/10009742537
Saved in:
7
Werbung in Bildschirmspielen : eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising
Schlütz, Daniela
;
Blake, Christopher
;
Charrier, Daniela
; …
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 281-298)
.
2013
Persistent link: https://www.econbiz.de/10014567856
Saved in:
8
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
9
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
10
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
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