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~subject:"Advertising effects"
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Search: subject_exact:"Marketing mix"
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Advertising effects
Branche
Werbung
Marketingmanagement
7,286
Marketing management
7,285
Consumer behaviour
1,525
Konsumentenverhalten
1,525
Relationship marketing
1,003
Beziehungsmarketing
1,002
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960
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857
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856
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829
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451
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344
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341
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Advertising
289
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Jain, Amit
5
Laurie, Sally
5
Malik, Garima
5
Mortimer, Kathleen
5
Pauwels, Koen
5
Yan, Ruiliang
5
Kaiser, Harry M.
4
Bae, Mikyeung
3
Chang, Chun-Tuan
3
Gierl, Heribert
3
Kinnucan, Henry W.
3
Pei, Zhi
3
Srivastava, R. K.
3
Aleksandrovs, Leonids
2
Baccarella, Christian V.
2
Bahreinizad, Manizheh
2
Besharat, Ali
2
Chandon, Pierre
2
Chenavaz, Régis Y.
2
Cheng, Zhao-Hong
2
Cobbs, Joe
2
Cornwell, T. Bettina
2
Dens, Nathalie
2
Du, Rex Yuxing
2
Esmaeilpour, Majid
2
Goos, Peter
2
Holiday, Steven
2
Jacobi, Erik S.
2
Kerr, Gayle
2
Kitchen, Philip J.
2
Koslow, Scott
2
Kraus, Sascha
2
Kumar, V.
2
Lee, Richard
2
Lepkowska-White, Elzbieta
2
Loda, Marsha D.
2
Mantrala, Murali K.
2
Miles, Chris
2
Moradi, Kianoosh
2
Myrland, Øystein
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Journal of marketing communications
24
Journal of advertising research
19
Journal of business research : JBR
13
European journal of marketing : EJM
12
Journal of promotion management : JPM
12
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The marketing review
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Journal of marketing management : MM
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of retailing and consumer services
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
International journal of economic issues : IJEI
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cogent business & management
3
Economics and business review
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour : an international research review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
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81
Optimization of bank expenses on marketing communications
Barhaq, Abdul Rahman
;
Radchenko, Oleg
- In:
Financial markets, institutions and risks : FMIR
2
(
2018
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011883948
Saved in:
82
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
83
Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
84
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
85
Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven
;
Densley, Rebecca L.
;
Norman, Mary S.
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
Saved in:
86
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
87
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
88
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
89
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
90
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
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