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~subject:"Advertising effects"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Search: subject:"Brand Management"
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Advertising effects
Controlling
Konsumentenverhalten
Werbung
Brand management
10,246
Markenführung
10,243
Consumer behaviour
5,885
Brand image
5,382
Markenimage
5,382
Brand
3,589
Markenartikel
3,507
Beziehungsmarketing
2,036
Relationship marketing
2,036
Social Web
1,387
Social web
1,387
Online-Marketing
1,206
Internet marketing
1,205
Werbewirkung
871
Marketing management
839
Marketingmanagement
836
Luxury goods
608
Luxusgüter
608
Customer satisfaction
554
Kundenzufriedenheit
554
Brand loyalty
540
Advertising
523
Emotion
475
Einzelhandel
474
Retail trade
474
Markentreue
454
Corporate reputation
395
Firmenimage
395
USA
376
International marketing
374
Internationales Marketing
374
United States
371
Confidence
366
Vertrauen
365
Personality psychology
353
Persönlichkeitspsychologie
353
Viral marketing
342
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Undetermined
3,947
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554
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Article
6,152
Book / Working Paper
23
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Glossary included
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6,174
Aufsatz im Buch
459
Book section
459
Hochschulschrift
205
Thesis
156
Graue Literatur
132
Non-commercial literature
132
Arbeitspapier
85
Working Paper
85
Collection of articles of several authors
72
Sammelwerk
72
Conference paper
67
Konferenzbeitrag
67
Aufsatzsammlung
62
Reprint
53
Case study
36
Fallstudie
36
Konferenzschrift
25
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12
Conference proceedings
11
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11
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7
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7
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6
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5
Systematic review
4
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4
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4
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3
Bibliography included
3
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3
Einführung
3
Interview
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Sammlung
3
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2
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2
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English
6,120
German
51
Italian
3
French
1
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Loureiro, Sandra Maria Correia
31
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Pelsmacker, Patrick de
16
Romaniuk, Jenni
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Valette-Florence, Pierre
15
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Kunkel, Thilo
14
Paul, Justin
14
Septianto, Felix
13
Sreejesh, S.
13
Ahn, Jiseon
12
Gilal, Faheem Gul
12
Johnson, Lester W.
12
Park, Jungkun
12
Rahman, Zillur
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Christodoulides, George
11
Gilal, Naeem Gul
11
Gilal, Rukhsana Gul
11
Grohmann, Bianca
11
Keller, Kevin Lane
11
Ko, Yong Jae
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of business research : JBR
420
The journal of product & brand management
287
The journal of brand management : an international journal
277
Journal of retailing and consumer services
253
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
84
Journal of marketing communications
81
European journal of marketing : EJM
78
International journal of hospitality management
75
Marketing intelligence & planning
68
Journal of strategic marketing
66
International journal of advertising : the review of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
61
Journal of international consumer marketing
58
Journal of promotion management : JPM
55
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International marketing review
51
Journal of marketing management : MM
51
Journal of global marketing
47
Journal of marketing
47
International journal of consumer studies
46
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of advertising research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
38
European journal of marketing
35
International journal of retail & distribution management
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of marketing research : JMR
34
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
6,175
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1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
9
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
10
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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