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~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Duftstoff"
~subject:"Emotion"
~subject:"Flavour"
~type_genre:"Article in journal"
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Advertising effects
Deutschland
Duftstoff
Emotion
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Aromastoff
32
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24
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24
Ladengestaltung
10
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scent
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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2
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2
AMS review : official publication of the Academy of Marketing Science
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Ekonomika poľnohospodárstva : vedecké periodikum k otázkam agrárnej ekonomiky a politiky
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of food products marketing
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Journal of international food & agribusiness marketing
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Journal of marketing management : MM
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Managing service quality : MSQ ; an international journal
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Psychology & marketing
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Revue française de gestion : hommes et techniques
1
The international review of retail, distribution and consumer research
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
32
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
4
Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen
;
Eleuch, Amira
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
Saved in:
5
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
6
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
7
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
8
Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.
;
Smidts, Ale
;
El Haji, Anouar
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012001306
Saved in:
9
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
10
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
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