//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Handelsmarke"
~type_genre:"Konferenzbeitrag"
~type_genre:"Statistik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Handelsmarke
Consumer behaviour
589
Konsumentenverhalten
589
Beziehungsmarketing
75
Relationship marketing
75
Brand management
64
Markenführung
64
Deutschland
62
Germany
60
Einzelhandel
56
Online retailing
55
Online-Handel
55
Retail trade
55
Brand image
53
Markenimage
53
Customer satisfaction
48
Kundenzufriedenheit
48
Brand
42
E-commerce
42
Electronic Commerce
42
Markenartikel
41
Private consumption
40
Privater Konsum
40
Social Web
39
Social web
39
Internet marketing
37
Online-Marketing
37
Theorie
31
Theory
31
Dienstleistungsqualität
30
Service quality
30
Store brand
24
Werbewirkung
22
Mobile communications
21
Mobilkommunikation
21
USA
21
United States
21
Willingness to pay
21
Zahlungsbereitschaftsanalyse
21
more ...
less ...
Online availability
All
Undetermined
35
Free
2
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Konferenzbeitrag
Statistik
Article in journal
3,044
Aufsatz in Zeitschrift
3,044
Aufsatz im Buch
168
Book section
168
Graue Literatur
145
Non-commercial literature
145
Hochschulschrift
138
Thesis
104
Arbeitspapier
101
Working Paper
101
Conference paper
46
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
13
Konferenzschrift
10
Collection of articles written by one author
9
Lehrbuch
9
Sammlung
9
Case study
8
Fallstudie
8
Textbook
8
Bibliografie enthalten
6
Bibliography included
6
Reprint
6
Conference proceedings
5
Amtsdruckschrift
3
Government document
3
Dissertation u.a. Prüfungsschriften
2
Systematic review
2
Übersichtsarbeit
2
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Handbook
1
Handbuch
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
46
Author
All
Avramova, Yana R.
2
Choi, Seung-chan
2
Dens, Nathalie
2
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Pelsmacker, Patrick de
2
Rubio Benito, Natalia
2
Russell, Cristel Antonia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Awan, Asif
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bigné Alcañiz, J. Enrique
1
Boyland, Emma
1
Boyle, Peter J.
1
Brüggemann, Philipp
1
Caplliure, Eva-María
1
Carvalho, Sergio W.
1
Choi, Yung Kyun
1
De Canio, Francesca
1
Diallo, Mbaye Fall
1
D’Arco, Mario
1
Eisend, Martin
1
Eisingerich, Andreas B
1
Engel, Larry
1
Fehri, Dorsaf
1
Fonferek, Katharina-Maria
1
Fornari, Daniele
1
Fornari, Edoardo
1
Foscht, Thomas
1
Frías-Marcos, Ana
1
Fudurić, Morana
1
Galan-Ladero, M. Mercedes
1
Gatter, M. Shirin
1
Gendel-Guterman, Hanna
1
Ghezzi, Alessandro Iuffmann
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
International journal of advertising : the quarterly review of marketing communications
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of business research : JBR
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of retailing and consumer services
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Conference proceedings trends in business communication 2016
1
International journal of retail & distribution management
1
Journal of Chinese economic and foreign trade studies
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Sustainability in Business Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
3
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
6
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
7
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
8
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
9
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
10
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->