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~subject:"Advertising effects"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Marktinformation"
~type_genre:"Sammlung"
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Application of gaming in new media marketing
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Advertising in new formats and media : current research and implications for marketers
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Commercial transactions in the virtual world : issues and opportunities
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Corporate social responsibility in the digital age
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook on the economics of the media
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Managing in the information economy : current research issues
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Organizations and social networking : utilizing social media to engage consumers
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
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The Oxford handbook of internet studies
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Utilizing gamification in servicescapes for improved consumer engagement
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Virtual workers and the global labour market
1
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
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Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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3
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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4
Co-creation in the video game industry through membership in virtual communities
Laksana, Aldi Putra
;
Balqiah, Tengku Ezni
;
Astuti, …
- In:
Emerging issues in economics of development, business …
,
(pp. 193-209)
.
2020
Persistent link: https://www.econbiz.de/10012419470
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5
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
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6
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
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Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
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Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
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Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
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10
Augmented reality, wearable technology, and gamification : mobile media and crisis communication emerging specializations
Freberg, Karen
;
Palenchar, Michale J.
- In:
Social media and crisis communication
,
(pp. 180-191)
.
2018
Persistent link: https://www.econbiz.de/10011732337
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