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~subject:"Advertising effects"
~type:"article"
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Search: subject_exact:"Brand personality"
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Subject
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Advertising effects
Brand image
8,888
Markenimage
8,876
Brand management
5,806
Markenführung
5,802
Consumer behaviour
5,714
Konsumentenverhalten
5,710
Brand
2,759
Markenartikel
2,712
Beziehungsmarketing
1,670
Relationship marketing
1,670
Social Web
877
Social web
877
Werbewirkung
837
Internet marketing
808
Online-Marketing
808
Designation of origin
797
Herkunftsbezeichnung
797
Tourism marketing
685
Tourismusmarketing
685
Customer satisfaction
601
Kundenzufriedenheit
601
Destination management
546
Destinationsmanagement
546
Marketing management
486
Marketingmanagement
484
Brand loyalty
454
Holiday behaviour
427
Urlaubsverhalten
427
Corporate reputation
417
Firmenimage
417
Viral marketing
395
Virales Marketing
395
Advertising
388
Personality psychology
386
Persönlichkeitspsychologie
386
Werbung
374
Markentreue
368
Luxury goods
367
Luxusgüter
367
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Undetermined
491
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62
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Book / Working Paper
127
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Article in journal
796
Aufsatz in Zeitschrift
796
Aufsatz im Buch
34
Book section
34
Conference paper
10
Konferenzbeitrag
10
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5
Fallstudie
5
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1
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English
820
German
17
Author
All
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
5
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Pradhan, Debasis
4
Rosengren, Sara
4
Roy, Subhadip
4
Sattler, Henrik
4
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
Chang, Hua
3
Cohen, Justin
3
Dahlén, Micael
3
Diamantopoulos, Adamantios
3
Dwivedi, Yogesh Kumar
3
Fleck, Nathalie
3
Foroudi, Pantea
3
Ghosh, Tathagata
3
Grohmann, Bianca
3
Guèvremont, Amélie
3
Halkias, Georgios
3
Jeong, EunHa
3
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Published in...
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Journal of business research : JBR
43
Journal of marketing communications
38
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
26
Psychology & marketing
21
Journal of advertising research
19
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of promotion management : innovations in planning and applied research
17
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Young consumers : insight and ideas for responsible marketers
5
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of marketing theory and practice : JMTP
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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ECONIS (ZBW)
837
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811
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
812
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
813
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
814
Markenpersönlichkeit als Erfolgsfaktor des Markenmanagements : ein Segmentierungsansatz zum Markenpersönlichkeitsmanagement am Beispiel des Automobilmarkts
Breyer, Wolfgang
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 133-141)
.
2008
Persistent link: https://www.econbiz.de/10003588546
Saved in:
815
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
816
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
817
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
Saved in:
818
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
819
The effect of promotion type and benefit congruency on brand image
Montaner, Teresa
;
Pina, José-Miguel
- In:
The journal of applied business research
24
(
2008
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10003750759
Saved in:
820
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
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