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~subject:"Advertising effects"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Wörterbuch"
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Advertising effects
Werbewirtschaft
47
Advertising industry
44
Werbung
22
Advertising
19
Deutschland
14
Germany
14
Werbewirkung
10
Welt
7
World
7
Marketing
6
Theorie
6
Theory
6
Hörfunkwerbung
4
Radio advertising
4
Werbeplanung
4
Advertising planning
3
Advertising regulation
3
Branchenentwicklung
3
China
3
Internationaler Vergleich
3
Internationalisierung
3
Marketing management
3
Marketingmanagement
3
Psychology of advertising
3
Russia
3
Russland
3
Sector development
3
USA
3
United States
3
Werbebeschränkung
3
Werbemarkt
3
Werbepsychologie
3
Brand management
2
Broadcasting industry
2
Competitive strategy
2
Consumer society
2
Creativity
2
Fernsehsendung
2
Film industry
2
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Book / Working Paper
8
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Bibliografie enthalten
Collection of articles of several authors
Conference proceedings
Wörterbuch
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29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
8
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8
Sammelwerk
7
Arbeitspapier
3
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German
4
English
3
French
1
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Holm, Karl-Friedrich
2
Ambler, Tim
1
Busch, Oliver
1
Caumont, Daniel
1
Goldhammer, Klaus
1
Sasser, Sheila L.
1
Swett, Pamela E.
1
Tellis, Gerard J.
1
Vernette, Eric
1
Wiesen, S. Jonathan
1
Zatlin, Jonathan R.
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Institution
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Published in...
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Journal of advertising : official publication of the American Academy of Advertising
1
Notes et études documentaires
1
Schriftenreihe der MABB
1
Source
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ECONIS (ZBW)
8
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1
Realtime Advertising : digitales Marketing in Echtzeit ; Strategien, Konzepte und Perspektiven
Busch, Oliver
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010406988
Saved in:
2
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
3
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
4
The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
Saved in:
5
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
Saved in:
6
Hörfunk und Werbung : Entwicklung und Perspektiven des Hörfunkmarktes Berlin-Brandenburg
Goldhammer, Klaus
-
1998
Persistent link: https://www.econbiz.de/10012939356
Saved in:
7
Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000746891
Saved in:
8
Werbewirkungsforschung ohne Wirkung? : Referate d. 1. Planung u. Analyse-Symposiums, 7. u. 8. März 1985 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000698940
Saved in:
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