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~subject:"Advertising effects"
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Advertising effects
Theorie
8,354
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Chesnes, Matthew
6
Jin, Ginger Zhe
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Pelsmacker, Patrick de
6
Dens, Nathalie
5
Boerman, Sophie C.
4
Naderer, Brigitte
4
Reijmersdal, Eva A. van
4
Beckert, Johannes
3
Eisend, Martin
3
Evans, Nathaniel J.
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Ham, Chang-Dae
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Matthes, Jörg
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2
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Peitz, Martin
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Sar, Sela
2
Segijn, Claire M.
2
Sen, Sandipan
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Usman, Osly
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Vanwesenbeeck, Ini
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International journal of advertising : the review of marketing communications
18
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
8
Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Enhancing knowledge development in marketing ; Vol. 21
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Psychology & marketing
3
Electronic commerce research
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of consumer studies
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
NBER working paper series
2
APSA 2010 Annual Meeting Paper
1
Advertising theory
1
Advertising, promotion, and new media
1
Asian Journal of Empirical Research
1
Asian journal of accounting research
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CER-ETH – Center of Economic Research at ETH Zurich Working Paper
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EUI working paper / ECO
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European journal of marketing
1
European journal of marketing : EJM
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ISM working paper
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Information economics and policy : IEP
1
International journal of business and systems research
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
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International journal of innovation & sustainable development : IJISD
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
170
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1
Differences in consumer
knowledge
and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
2
Persuasion
knowledge
in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
3
The impact of Persuasion
knowledge
cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
4
Consumer response to podcast advertising : the interactive role of persuasion
knowledge
and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
5
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion
knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
6
The effects of sponsorship disclosures, advertising
knowledge
, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
7
How marketer actions influence persuasion
knowledge
: meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion
knowledge
model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
9
Travelers' prior
knowledge
and search advertising
Lu, Qiang
;
Yang, Yupin
;
Huangfu, Xiuhua (Stella)
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10013546081
Saved in:
10
The disclosure paradox : how persuasion
knowledge
mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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