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~subject:"Advertising effects"
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Search: subject:"Prominence"
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Advertising effects
Konsumentenverhalten
54
Consumer behaviour
53
Brand image
33
Markenimage
33
Prominence
29
Brand management
27
Markenführung
27
prominence
25
Brand prominence
18
Werbewirkung
17
Theorie
14
Internet marketing
13
Online-Marketing
13
Theory
13
Brand
12
Luxury goods
12
Luxusgüter
12
Markenartikel
12
Experiment
10
Product Placement
10
Product placement
10
Suchtheorie
10
brand prominence
10
Informationskosten
9
Search theory
9
Information costs
8
Advertising
7
Decision
7
Entscheidung
7
Werbung
7
Game theory
6
Social Web
6
Social web
6
Spieltheorie
6
consumer search
6
insiders
6
mergers
6
outsiders
6
Computerspiel
5
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1
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English
17
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Chan, Fanny Fong Yee
2
Dens, Nathalie
2
Lowe, Ben
2
Pelsmacker, Patrick de
2
Petrovici, Dan
2
Vashisht, Devika
2
Verhellen, Yann
2
Bang, Hye Jin
1
Baumgarth, Carsten
1
Chan, Fong Yee
1
Chen, Huan
1
Choi, Dongwon
1
Choi, Sungchul
1
Cuesta, U.
1
Cárdaba, Miguel A. M.
1
Fernández Pardo, Ana
1
Guerra, Luis
1
Güngör, Ayşegül Sağkaya
1
Jeziorski, Przemysław
1
Ju, Ilwoo
1
Keib, Kate M.
1
Lee, Yen-I
1
Li, Yongfa
1
Martinez, L.
1
Moorthy, Sridhar
1
Pillai, Sreejesh S.
1
Saxena, Deepak
1
Shin, Jiwoong
1
Song, Hayeon
1
Song, Sigen
1
Wang, Cheng Lu
1
Wang, Ye
1
Wojdynski, Bartosz W.
1
Yoo, Jinyoung Jinnie
1
Yu, Jungju
1
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Arts marketing : an international journal ; AM
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
1
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ECONIS (ZBW)
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subject:"prominenten"
(439 results)
1
Make it part of the story : the role of product placement
prominence
and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
2
Effect of brand
prominence
on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Configurating product placement
prominence
on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
4
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
5
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
6
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
7
The influence of dialogic engagement and
prominence
on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
8
How brand disclosure timing and brand
prominence
influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
9
Advertiser
prominence
effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
10
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
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