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~subject:"Advertising effects"
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Search: subject:"sport sponsorship"
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Advertising effects
Sponsoring
44
Sponsorship
43
Sportmarketing
43
Sports marketing
43
Sport
35
Sports
35
Sport sponsorship
30
Consumer behaviour
21
Konsumentenverhalten
21
sport sponsorship
18
Professional sports
17
Profisport
17
Football
16
Fußball
16
Sport event
13
Sportveranstaltung
13
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
Werbewirkung
8
Sport organization
6
Sportorganisation
6
purchase intention
5
Brand
4
Event marketing
4
Event-Marketing
4
Markenartikel
4
Marketing
4
Arbeitsgruppe
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Führungskräfte
3
Management
3
Managers
3
Marketing management
3
Marketingmanagement
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English
8
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Breuer, Christoph
1
Chang, Yonghwan
1
Cheong, Cherie
1
Corneille, Olivier
1
Derbaix, Christian
1
Doyle, Jason P.
1
Erichsen, Morten
1
Funk, Daniel C.
1
Herrmann, Jean-Luc
1
Holum, Marthe
1
Jakobsen, Tor G.
1
Kacha, Mathieu
1
Kaplanidou, Kyriaki
1
Kim, Ari
1
Koo, Jakeun
1
Lee, Younghan
1
Leng, Ho Keat
1
Pentecost, Robin D.
1
Pyun, Do Young
1
Rumpf, Christopher
1
Stiklestad, Trond
1
Walliser, Björn
1
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
International journal of sport management and marketing : IJSMM
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
Added value for sponsors : a study of network in football 2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
2
Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
3
Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
4
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
5
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
6
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
7
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
8
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
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