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~subject:"Advertising industry"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Advertising strategy"
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Advertising industry
Advertising planning
294
Werbeplanung
294
Advertising effects
101
Werbewirkung
101
Advertising
65
Werbung
65
Consumer behaviour
43
Konsumentenverhalten
43
USA
42
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42
Marketing management
35
Marketingmanagement
35
Internet marketing
31
Online-Marketing
31
Theorie
31
Theory
31
Brand management
27
Markenführung
27
Advertising media
23
Werbeträger
23
Deutschland
22
Germany
22
Brand image
18
Markenimage
18
Psychology of advertising
16
Target group
16
Werbepsychologie
16
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16
Preismanagement
14
Pricing strategy
14
Werbewirtschaft
14
Brand
13
Markenartikel
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Großbritannien
10
International marketing
10
Internationales Marketing
10
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10
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9
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23
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4
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Ratgeber
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Collection of articles of several authors
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Non-commercial literature
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14
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Koslow, Scott
2
Ambler, Tim
1
Ang, Lawrence
1
Ashley, Christy
1
Craig, C. S.
1
Dickinson-Delaporte, Sonia
1
Farris, Paul W.
1
Ford, John B.
1
Grant, Ian
1
Heo, Jun
1
Horsky, Dan
1
Horsky, Sharon
1
Kerr, Gayle
1
Kilgour, Mark
1
McLeod, Charlotte
1
Moeran, Brian
1
Nelson, Michelle R.
1
Nyilasy, Gergely
1
Oliver, Jason D.
1
Parker, John
1
Reid, Leonard N.
1
Sasser, Sheila Lucy
1
Shaw, Eleanor
1
Stuhlfaut, Mark W.
1
Sutherland, John C.
1
Tellis, Gerard J.
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West, Douglas C.
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Zeithammer, Robert
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Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
3
European journal of marketing : EJM
1
Human relations
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
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ECONIS (ZBW)
14
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1
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
3
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
4
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
5
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
6
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
7
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
8
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
9
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
10
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
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