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~subject:"Agricultural product"
~subject:"Amerikanisch"
~subject:"California"
~subject:"Sales-promotion"
~type_genre:"Case study"
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Promotional marketing
Mullin, Roddy
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011798461
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2
Promotional marketing : how to create, implement and integrate campaigns that really work
Mullin, Roddy
-
2014
-
6. ed.
"The new edition of Promotional Marketing, formerly
Sales
Promotion
(2010), details the tried-and-tested methods …
Persistent link: https://www.econbiz.de/10011813686
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3
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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4
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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