//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Attitudinal measures"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Attitudinal measures
Brand management
Herkunftsbezeichnung
3,019
Designation of origin
2,951
Consumer behaviour
1,041
Konsumentenverhalten
1,041
Markenimage
868
Brand image
867
Markenführung
400
Tourism marketing
367
Tourismusmarketing
367
Destination management
333
Destinationsmanagement
333
Rules of origin
327
Ursprungsregeln
293
EU-Staaten
287
EU countries
281
Welt
278
World
276
Holiday behaviour
240
Urlaubsverhalten
240
USA
220
United States
217
Freihandelsabkommen
211
Free trade agreement
209
Tourismus
205
Theorie
204
Brand
203
Tourism
203
Markenartikel
200
Theory
196
China
186
Handelspräferenzen
184
Trade preferences
179
Internationales Marketing
167
International marketing
166
Produktqualität
164
Product quality
162
Tourism destination
157
Tourismusregion
157
Lebensmittel
153
more ...
less ...
Online availability
All
Undetermined
180
Free
48
Type of publication
All
Article
345
Book / Working Paper
56
Type of publication (narrower categories)
All
Article in journal
316
Aufsatz in Zeitschrift
316
Aufsatz im Buch
28
Book section
28
Graue Literatur
8
Non-commercial literature
8
Aufsatzsammlung
6
Case study
5
Collection of articles of several authors
5
Fallstudie
5
Hochschulschrift
5
Sammelwerk
5
Thesis
5
Arbeitspapier
4
Conference paper
4
Konferenzbeitrag
4
Working Paper
4
Conference proceedings
2
Konferenzschrift
2
Festschrift
1
Handbook
1
Handbuch
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
381
German
13
French
2
Italian
2
Serbian
2
Valencian
1
Polish
1
more ...
less ...
Author
All
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Balabanis, George
4
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
Aiello, Gaetano
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Checchinato, Francesca
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Klein, Kristina
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
3
Sethuraman, Raj
3
Vescovi, Tiziano
3
Wang, Cheng Lu
3
Yeniceri, Tulay
3
Aashish, Kumar
2
Arora, Amit
2
Arora, Anshu
2
Avdan, Oksana
2
Bai, Serhii
2
Bartsch, Fabian
2
Batt, Verena
2
Becker, Christian
2
Benson-Rea, Maureen
2
Borini, Felipe Mendes
2
more ...
less ...
Institution
All
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Published in...
All
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
The journal of product & brand management
14
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
more ...
less ...
Source
All
ECONIS (ZBW)
401
Showing
31
-
40
of
401
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehic...
El Haoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
- In:
Origin and branding in international market entry processes
,
(pp. 161-191)
.
2023
Persistent link: https://www.econbiz.de/10014436786
Saved in:
32
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
33
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
34
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
35
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
36
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
37
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
38
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
39
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
40
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->