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~subject:"Außenwerbung"
~subject:"Perception"
~subject:"Wahrnehmung"
~type:"article"
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Außenwerbung
Perception
Wahrnehmung
Outdoor advertising
47
Advertising effects
23
Werbewirkung
23
Advertising
11
Werbung
11
Internet marketing
9
Online-Marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
4
Germany
4
USA
4
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4
outdoor advertising
4
Bibliometrics
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Bibliometrie
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Einzelhandel
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Estimation
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Retail trade
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Schätzung
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Target group
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billboards
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out-of-home advertising
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2
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16
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English
36
German
11
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Wilson, Rick T.
5
Meurs, Lex van
3
Klerkx, Mandy
2
Sander, Matthias
2
Taylor, Charles Raymond
2
Till, Brian
2
Abhishek
1
Afrashteh, Amir Aslani
1
Alavijeh, Mohammad Reza Karimi
1
Almer, Alexander
1
Anesbury, Zachary
1
Aristoff, Mandy
1
Baack, Daniel W.
1
Bae, Young Han
1
Belk, Russell W.
1
Berger, Thomas
1
Bhargava, Mukesh
1
Bhatia, Tej K.
1
Black, Iain R.
1
Brakus, J. Joško
1
Buczyński, Mateusz
1
Budziński, Wiktor
1
Bylicki, Michał
1
Cardoso, Jorge C. S.
1
Caspar, Volker
1
Casper, Jeff
1
Chapman, Kathleen
1
Cheung, Wing Yi
1
Childs, Michelle L.
1
Cho, Chang-Hoan
1
Coleman, Renita
1
Czajkowski, Mikołaj
1
Dennis, Charles
1
Draskowitsch, Klaus
1
Döbelt, Susen
1
Esch, Franz-Rudolf
1
Foroozan, Atefeh
1
Fortenberry Jr., John L.
1
Franke, George R.
1
Geiger, Harley Lorenz
1
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Journal of advertising research
5
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Marketing : ZFP ; journal of research and management
2
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
International advertising and communication : current insights and empirical findings
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of urban economics
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Romanian economic and business review
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Unternehmertum und Ausgründung : wissenschaftliche Konzepte und praktische Erfahrung
1
Visual merchandising : the image of selling
1
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
47
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1
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
2
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
3
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
4
Valuing externalities of outdoor advertising in an urban setting : the case of Warsaw
Czajkowski, Mikołaj
;
Bylicki, Michał
;
Budziński, Wiktor
- In:
Journal of urban economics
130
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013370325
Saved in:
5
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
6
Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi
;
Foroozan, Atefeh
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012155315
Saved in:
7
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
8
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
9
Fascination neon signs
Haslwanter, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 133-139)
.
2017
Persistent link: https://www.econbiz.de/10011620181
Saved in:
10
Hieroglyphs of commerce : the visual rhetoric of th German Sachplakat
Chapman, Kathleen
- In:
Visual merchandising : the image of selling
,
(pp. 37-53)
.
2016
Persistent link: https://www.econbiz.de/10011584064
Saved in:
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