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~subject:"Augmented reality"
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Augmented reality
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2,574
Fashion
2,508
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1,175
Consumer behaviour
1,174
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1,043
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Aslam, Usman
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Asia Pacific journal of marketing and logistics
2
Journal of fashion marketing and management
1
Journal of retailing and consumer services
1
Marketing und Innovation in disruptiven Zeiten
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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ECONIS (ZBW)
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the
fashion
retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
3
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
4
Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel
Swoboda, Bernhard
;
Fränzel, Nils
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 249-278)
.
2023
Persistent link: https://www.econbiz.de/10013555066
Saved in:
5
How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.
;
Kim, Jungkeun
;
Lee, Ji Young
;
Lin, …
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
Saved in:
6
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Yining
;
Ko, Eunju
;
Wang, Huanzhang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012798116
Saved in:
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