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~subject:"Auslandsinvestition"
~subject:"Internationaler Markteintritt"
~subject:"Konsumentenverhalten"
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Auslandsinvestition
Internationaler Markteintritt
Konsumentenverhalten
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
Transnational corporation
40
Emerging economies
11
Schwellenländer
11
International marketing
10
Internationales Marketing
10
Ausländische Tochtergesellschaft
9
Cross-cultural management
9
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9
India
9
Indien
9
Interkulturelles Management
9
International market entry
9
Auslandsaufenthalt
8
Expatriate assignment
8
Foreign investment
8
Human Resource Management
8
Personalmanagement
8
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7
Cultural identity
7
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Führungskräfteentwicklung
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Führungsstil
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Kulturelle Identität
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Leadership development
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Leadership style
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Managers
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Markenartikel
7
Unternehmen
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Consumer behaviour
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Highly skilled workers
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18
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Berndt, Ralph
2
Demirbag, Mehmet
2
Glaister, Keith W.
2
Tatoğlu, Ekrem
2
Bagchi-Sen, Sharmistha
1
Bogaert, Julie
1
Bogun, Lyubov A.
1
Bourelos, Evangelos
1
Budden, George
1
Cansier, Adrienne
1
Clegg, Jeremy
1
Cockrill, Antje
1
Ellis, Paul D.
1
Eng, Teck Yong
1
Grønhaug, Kjell
1
Heere, Bob
1
Herbes, Carsten
1
Huber, Frank
1
Kafouros, Mario
1
Kim, Chiyoung
1
Kniazeva, Maria
1
Law, Rob
1
Lenzen, Johann Michael
1
Li, Gang
1
Liu, Yang
1
Meyer, Frederik
1
Michael, David C.
1
Raman, Anand P.
1
Rohn, Ulrike
1
Rong, Jia
1
Schunder, Torsten
1
Stadler, Christian
1
Stalk, George
1
Strube, Mania
1
Supphellen, Magne
1
Vaubel, Dirk
1
Wang, Chengqi
1
Wang, Wei
1
Weihrauch, Andrea
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International business review : the official journal of the European International Business Academy
2
Management international review : mir ; journal of international business
2
Mergers and acquisitions : M & A ; review ; Beteiligungen, Allianzen, Restrukturierungen, Divestments
2
Cross-cultural and critical perspectives on brands
1
Handbook of contemporary marketing in China : theories and practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen an das Management
1
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
Innovation spaces in Asia : entrepreneurs, multinational enterprises and policy
1
International journal of hospitality management
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
JMM : the international journal on media management
1
Journal of customer behaviour
1
Journal of international business and economics : JIBE
1
Journal of retailing and consumer services
1
Knowledge management : nurturing culture, innovation and technology ; proceedings of the 2005 International Conference on Knowledge Management, [Charlotte], North Carolina, USA, 27 - 28 Oct. 2005
1
Own the future : 50 ways to win from The Boston Consulting Group
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Foreign direct investment in R&D and the base of the pyramid : is a new space of innovation emerging in India?
Bagchi-Sen, Sharmistha
;
Schunder, Torsten
;
Bourelos, …
- In:
Innovation spaces in Asia : entrepreneurs, …
,
(pp. 256-278)
.
2015
Persistent link: https://www.econbiz.de/10010505914
Saved in:
2
Western popular music consumption by highly involved Chinese music fans
Cockrill, Antje
;
Liu, Yang
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10009759165
Saved in:
3
What the west doesn't get about China
Stalk, George
;
Michael, David C.
- In:
Own the future : 50 ways to win from The Boston …
,
(pp. 75-80)
.
2013
Persistent link: https://www.econbiz.de/10009762355
Saved in:
4
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
5
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
6
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
7
Cultural barriers to the success of foreign media content : Western Media in China, India and Japan
Rohn, Ulrike
-
2010
Persistent link: https://www.econbiz.de/10003885588
Saved in:
8
Entering emerging media markets : analyzing the case of the Chinese magazine market
Strube, Mania
- In:
JMM : the international journal on media management
12
(
2010
)
3/4
,
pp. 183-204
Persistent link: https://www.econbiz.de/10008823573
Saved in:
9
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
Saved in:
10
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
1
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