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Australia
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ECONIS (ZBW)
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1
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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2
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
Saved in:
3
Off the books : oral history and transnational advertising agencies in southeast asia
Crawford, Robert
- In:
Enterprise & society : the international journal of …
20
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012098553
Saved in:
4
Reality bites : managing identity ambiguity in an advertising agency
Rounds, Heather
;
Styhre, Alexander
- In:
Creativity and innovation management
26
(
2017
)
2
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011724321
Saved in:
5
Australasian advertising and the world
Dickenson, Jacqueline
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 208-218)
.
2017
Persistent link: https://www.econbiz.de/10011668027
Saved in:
6
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
7
Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market
Crawford, Robert
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 452-472
Persistent link: https://www.econbiz.de/10011626970
Saved in:
8
Absence and the advertising historian
Smulyan, Susan
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 473-480
Persistent link: https://www.econbiz.de/10011626971
Saved in:
9
Behind glass doors : the world of Australian advertising agencies 1959-1989
Crawford, Robert
;
Dickenson, Jacqueline
-
2016
Persistent link: https://www.econbiz.de/10011918617
Saved in:
10
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
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