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~subject:"Australien"
~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Australien
Corporate social responsibility
Marketingmanagement
Theorie
Social marketing
1,455
Social Marketing
1,235
Consumer behaviour
283
Konsumentenverhalten
276
Soziomarketing
219
social marketing
197
USA
121
Behavioral economics
120
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120
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119
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116
Gesundheitsvorsorge
109
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105
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104
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87
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83
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78
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71
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71
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68
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64
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59
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58
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58
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57
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57
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56
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55
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52
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English
221
German
38
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3
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Brennan, Linda
8
Kotler, Philip
8
Aleti, Torgeir
5
Fry, Marie-Louise
5
Galan-Ladero, M. Mercedes
5
Gordon, Ross
5
Parker, Lukas
5
Previte, Josephine
5
Binney, Wayne
4
Inoue, Yuhei
4
Nguyen, Dang
4
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Andreasen, Alan R.
3
Bruhn, Manfred
3
Cornelissen, Gert
3
Dann, Stephen
3
Dewitte, Siegfried
3
Dolnicar, Sara
3
Domegan, Christine
3
Fields, Ziska
3
Jones, Sandra C.
3
Kent, Aubrey
3
Kubacki, Krzysztof
3
Warlop, Luk
3
Wymer, Walter
3
Yzerbyt, Vincent
3
Abdukadirov, Sherzod
2
Adkins, Sue
2
Andrianova, Olga
2
Arli, Denni
2
Bogueva, Diana
2
Donovan, Robert J.
2
Fricke, Vera
2
Galiano-Coronil, Araceli
2
Gallegos, Danielle
2
Gentry, Michael
2
Gregory-Smith, Diana
2
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2
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2
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2
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1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
American Marketing Association
1
Helmut-Schmidt-Universität
1
Institut für Social Marketing <Stuttgart>
1
Peter Lang GmbH
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Journal of nonprofit & public sector marketing
9
International review on public and non-profit marketing
8
The SAGE handbook of social marketing
8
Australasian marketing journal
6
Journal of business research : JBR
6
International journal of nonprofit and voluntary sector marketing
5
Journal of business ethics : JOBE
5
Social marketing and behaviour change : models, theory and applications
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Health marketing quarterly
3
International journal of nonprofit & voluntary sector marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of social marketing : JSOCM
3
Marketing intelligence & planning
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CSR 2.0 and the new era of corporate citizenship
2
Cogent business & management
2
Contemporary issues in social marketing
2
Corporate governance : international journal of business in society
2
Journal of Business Ethics
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Kohlhammer-Edition Marketing
2
Marketing theory
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
Social responsibility of business enterprises
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
essentials
2
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ECONIS (ZBW)
255
RePEc
3
Other ZBW resources
3
EconStor
1
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262
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51
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
52
Social
marketing
mix modelling in order to development sports for all
Saberi, Ali
;
Fathi, Mohammad Reza
;
Ghorbani, Mohammad …
- In:
International journal of business innovation and …
23
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012270990
Saved in:
53
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
54
Sustainability,
social
marketing
, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
55
Collective reflexivity in
social
marketing
through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
56
Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
Gallage, H. P. Samanthika
;
Heath, Teresa
;
Tynan, Caroline
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1635-1657
Persistent link: https://www.econbiz.de/10012424264
Saved in:
57
Marketing strategies for the social good
Peña, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
Saved in:
58
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
59
Ethical approaches to marketing : positive contributions to society
Strong, Carolyn
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012425179
Saved in:
60
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
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