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~subject:"Automated manufacturing"
~subject:"Consumer behaviour"
~subject:"Theorie"
~subject:"USA"
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Search: subject_exact:"Industriegütermarketing"
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Automated manufacturing
Consumer behaviour
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USA
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
38
Journal of business-to-business marketing
21
Gabler Edition Wissenschaft
18
Journal of business research : JBR
14
Europäische Hochschulschriften / 5
11
Entwicklungen des Investitionsgütermarketing
6
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
SpringerLink / Bücher
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The journal of personal selling & sales management : JPSSM
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Harvard business review : HBR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Research
5
Technischer Vertrieb
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Field guide to case study research in business-to-business marketing and purchasing
4
Gabler-Edition Wissenschaft
4
Journal of customer behaviour
4
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Springer eBook Collection
4
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
3
Berichte aus der Betriebswirtschaft
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Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
DUV / Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business economics : JBE
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
2
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ECONIS (ZBW)
617
USB Cologne (EcoSocSci)
1
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51
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
52
Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
Saved in:
53
Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research
Bonney, Leff
;
Beeler, Lisa
;
Chaker, Nawar N.
- In:
Journal of personal selling & sales management
42
(
2022
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10013484575
Saved in:
54
Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes : insights from a B2B service context
Gao, Lily
;
Melero-Polo, Iguácel
;
Ruz-Mendoza, Miguel Á.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2260-2277
Persistent link: https://www.econbiz.de/10013455399
Saved in:
55
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
56
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
57
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
58
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
59
Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Yu, Xiaoyu
;
Tao, Yida
;
Wang, Dan
;
Yang, Miles M.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013494023
Saved in:
60
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
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