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~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Physical distribution"
~subject:"Vertrieb"
~type:"article"
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Search: subject_exact:"Verkaufstechnik"
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B-to-B-Marketing
Consumer behaviour
Dienstleistungsqualität
Physical distribution
Vertrieb
Sales behaviour
94
Verkaufsverhalten
94
Salespeople
32
Verkaufspersonal
32
Konsumentenverhalten
18
USA
17
United States
17
Selling
13
Verkauf
13
Customer satisfaction
9
Kundenzufriedenheit
9
Beziehungsmarketing
7
Relationship marketing
7
Customer service
5
Deutschland
5
Einzelhandel
5
Germany
5
Kundenservice
5
Retail trade
5
Service quality
5
Brand
4
Business-to-business marketing
4
Communication
4
Corporate culture
4
Emotion
4
Experiment
4
Kaufentscheidung
4
Kommunikation
4
Markenartikel
4
Preismanagement
4
Pricing strategy
4
Purchase decision
4
Unternehmenskultur
4
Arbeitsverhalten
3
Arbeitszufriedenheit
3
China
3
Confidence
3
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5
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22
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Alhouti, Sarah
1
Allon, Gad
1
Andrews, Martha C.
1
Baker, Thomas L.
1
Bashir, Nadia Y.
1
Bassamboo, Achal
1
Bath, Jatinderpreet Kaur
1
Bawa, Anupam
1
Boukis, Achilleas
1
Bradford, Kevin Duane
1
Brudvig, Susan
1
Bush, Victoria D.
1
Butler, Timothy D.
1
Caro, Sönke
1
Clark, Ronald A.
1
Curran, James M.
1
Davis, Lenita
1
Dolinski, Dariusz
1
Einav, Liran
1
Faust, Sandra
1
Gopal, Das
1
Guo, Wenxia
1
Hall, Kristina K. Lindsey
1
Harris, Lloyd C.
1
Hill, Katerina E.
1
Hoffmann, Florian
1
Hunt, Tammy G.
1
Inderst, Roman
1
Jarman, Matthew S.
1
Jerger, Christina
1
Johnson, Catherine M.
1
Kehagias, John
1
Kostopoulos, Ioannis
1
Kuchler, Theresa
1
Kulesza, Wojciech
1
Laird, Mary Dana
1
Levin, Jonathan
1
Liu, Dong
1
Liu, Yongmei
1
Lodorfos, George
1
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Published in...
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Journal of marketing theory and practice : JMTP
4
Journal of marketing theory and practice
3
Psychology & marketing
3
Marketing letters : a journal of research in marketing
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
American economic journal : a journal of the American Economic Association
1
Brand the Future : systematische Markenentwicklung im B2B
1
European journal of marketing : EJM
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Frontiers of business research in China : selected publications from Chinese universities
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of customer behaviour
1
Journal of economic theory
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing im Nebenfach
1
Marketing intelligence & planning
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
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ECONIS (ZBW)
27
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date (oldest first)
1
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
Saved in:
2
Seeking consumer forgiveness : face management by frontline employees
Bath, Jatinderpreet Kaur
;
Bawa, Anupam
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10012483475
Saved in:
3
A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra
;
Wagner, Udo
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
Saved in:
4
Conceptualizing and measuring perceived service complexity
Kostopoulos, Ioannis
;
Boukis, Achilleas
;
Lodorfos, George
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10012181607
Saved in:
5
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
Saved in:
6
Blueprinting für Messegesellschaften : zum systematischen Strukturieren und optimieren des Dienstleistungsprozesses "Messe" - mit Konzentration auf den Kundentyp "Aussteller"
Riedel, Klaus
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 219-256)
.
2017
Persistent link: https://www.econbiz.de/10011614375
Saved in:
7
Kunden effektiv faszinieren
Caro, Sönke
;
Nolte, Oliver
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 167-174)
.
2017
Persistent link: https://www.econbiz.de/10011565759
Saved in:
8
Influence of salespersons' nonverbal communication cues on consumer shopping behaviour
Gopal, Das
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 199-206
Persistent link: https://www.econbiz.de/10011528634
Saved in:
9
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
10
Die Erneuerung des Vertriebs
Stern, Rainer
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
2
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011535144
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