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~subject:"B-to-B-Marketing"
~subject:"Online-Handel"
~type:"article"
~type_genre:"Fallstudie"
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Search: subject:"Virales Marketing"
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B-to-B-Marketing
Online-Handel
Viral marketing
28
Virales Marketing
28
Social Web
11
Social web
11
Internet marketing
9
Online-Marketing
9
USA
6
United States
6
Online retailing
5
Deutschland
4
Germany
4
Amazon.com Inc.
3
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Automotive industry
2
Beziehungsmarketing
2
Brand management
2
Erfolgsfaktor
2
Kfz-Industrie
2
Markenführung
2
Public relations
2
Relationship marketing
2
Success factor
2
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2
Öffentlichkeitsarbeit
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2007
1
Advertising planning
1
Auftragsabwicklung
1
Ausgaben
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Book trade
1
Brand equity
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Brand image
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Buchhandel
1
Business history
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Business-to-business marketing
1
Consumer behaviour
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Fallstudie
Article in journal
753
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753
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26
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8
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5
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Brockel, Jenny
1
Brüggen, Elisabeth C.
1
Cui, Geng
1
Friedman, Mike
1
Goldsby, Thomas J.
1
Griffis, Stanley E.
1
Guo, Xiaoning
1
He, Ling
1
Höft, Uwe
1
Iyengar, Deepak
1
Liu, Ling
1
Ludwig, Stephan
1
Lui, Hon-kwong
1
McCartney, Mark
1
Oestreicher-Singer, Gal
1
Qin, Li
1
Rao, Shashank
1
Ruyter, Ko de
1
Sundararajan, Arun
1
Voorhees, Clay M.
1
Wetzels, Martin
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
Journal of business logistics : JBL
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
2
Referenzen und Case Studies in der B-to-B-Kommunikation
Brockel, Jenny
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 99-125)
.
2012
Persistent link: https://www.econbiz.de/10009665623
Saved in:
3
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
4
Linking order fulfillment performance to referrals in online retailing : an empirical analysis
Griffis, Stanley E.
;
Rao, Shashank
;
Goldsby, Thomas J.
; …
- In:
Journal of business logistics : JBL
33
(
2012
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009709112
Saved in:
5
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
6
Double learning : who ist learning from online reviews?
He, Ling
;
Liu, Ling
;
Qin, Li
;
McCartney, Mark
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10009405046
Saved in:
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