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~subject:"B-to-B-Marketing"
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Lieferkette
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Wang, William Yu Chung
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Chan, Hing Kai
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He, Hongwei
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Pauleen, David J.
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Tingting, Zhang
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Wang, Yichuan
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
Saved in:
2
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
3
Green marketing and its impact on supply chain management in industrial markets
Chan, Hing Kai
;
He, Hongwei
;
Wang, William Yu Chung
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 557-562
Persistent link: https://www.econbiz.de/10009583025
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