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~subject:"B-to-B-Marketing"
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Search: subject_exact:"Interpersonale Beziehungen"
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B-to-B-Marketing
Social relations
8,287
Soziale Beziehungen
8,287
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1,533
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1,509
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1,425
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Koponen, Jonna
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Krafft, Manfred
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Lee, Jong-Ho
1
Li, Bin
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
4
The journal of business & industrial marketing
3
Journal of business-to-business marketing
2
Entrepreneurial business and economics review : EBER
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
Journal of global marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational change management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketing theory
1
Publikationen / Center for Applied Statistics and Economics
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ECONIS (ZBW)
27
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27
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
Saved in:
4
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
5
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
6
Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 244-261
Persistent link: https://www.econbiz.de/10012416537
Saved in:
7
Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin
;
Lu, Baozhou
;
Zheng, Haidong
- In:
Journal of business research : JBR
112
(
2020
),
pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
Saved in:
8
The impact of manager likeability on sales performance
Nowlin, Edward L.
;
Walker, Doug
;
Anaza, Nwamaka
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012181614
Saved in:
9
When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata
;
Buvik, Arnt
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
Saved in:
10
The role of relationships in initiating the internationalisation process in B2B markets
Deszczyński, Bartosz
;
Fonfara, Krzysztof
;
Dymitrowski, Adam
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011806129
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