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~subject:"Banks"
~subject:"Beziehungsmarketing"
~subject:"Messung"
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Search: "The international journal of bank marketing : IJBM"
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Banks
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Consumer behaviour
135
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102
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85
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66
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The international journal of bank marketing : IJBM
97
Source
All
ECONIS (ZBW)
97
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1
Building trust in financial services
Hurley, Robert F.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010391514
Saved in:
2
Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
3
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
4
Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
Roy, Sanjit Kumar
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009581875
Saved in:
5
Does the interactive quality of premium asset management service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
6
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
7
Apps for mobile banking and customer statisfaction : a cross-cultural study
Sampaio, Cláudio Hoffmann
;
Ladeira, Wagner Junior
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1131-1151
Persistent link: https://www.econbiz.de/10011815044
Saved in:
8
Advertising effectiveness on financial performance of banking sector : Turkey case
Acar, Merve
;
Temiz, Hüseyin
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 649-661
Persistent link: https://www.econbiz.de/10011729040
Saved in:
9
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
10
Generating sales while providing service : the moderating effect of the control system on ambidextrous behavior
Faia, Valter da Silva
;
Vieira, Valter Afonso
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 447-471
Persistent link: https://www.econbiz.de/10011731467
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