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~subject:"Banner advertising"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Banner advertising
Werbewirkung
7,664
Advertising effects
7,660
Werbung
3,695
Advertising
3,684
Consumer behaviour
3,494
Konsumentenverhalten
3,494
Online-Marketing
2,071
Internet marketing
2,067
Brand management
1,114
Markenführung
1,114
Markenimage
964
Brand image
955
Social Web
613
Social web
613
USA
597
United States
596
Brand
498
Markenartikel
490
Theorie
469
Theory
468
Deutschland
450
Marketing management
447
Marketingmanagement
447
Emotion
445
Germany
445
Celebrity endorsement
440
Celebrity-Werbung
440
Werbepsychologie
399
Psychology of advertising
396
Fernsehwerbung
365
Television advertising
365
Zielgruppe
362
Target group
358
advertising
338
Experiment
312
Wahrnehmung
261
Perception
258
Viral marketing
258
Virales Marketing
258
Product Placement
231
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7
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English
8
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Försch, Steffen
2
Haan, Evert de
2
Aspara, Jaakko
1
Campbell, Colin L.
1
Daştan, İkram
1
De Keyzer, Freya
1
DeRoos, Nicolas
1
Dens, Nathalie
1
Eren-Erdoğmuş, İrem
1
Evans, Nathaniel J.
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Hildebrand, Diogo
1
Isojärvi, Jyrki
1
Lu, Qiang
1
Pelsmacker, Patrick de
1
Singh, Sonika
1
Çiçek, Mesut
1
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Electronic commerce research
1
Emerging Markets Journal : EMAJ
1
European journal of marketing
1
Improving decision making in real-time bidding
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
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ECONIS (ZBW)
8
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1
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
What makes consumers recall banner ads in mobile applications
Çiçek, Mesut
;
Eren-Erdoğmuş, İrem
;
Daştan, İkram
- In:
Emerging Markets Journal : EMAJ
7
(
2017
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10011857560
Saved in:
5
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
6
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
7
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
8
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
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