//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebliche Kennzahl"
~subject:"USA"
~subject:"Wörterbuch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Wörterbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Kennzahl
USA
Wörterbuch
Marketing
1,415
Deutschland
337
Germany
324
Marketingmanagement
216
Marketing management
202
Theorie
191
Theory
191
Management
145
Consumer behaviour
129
Konsumentenverhalten
129
Welt
109
World
109
Marketingtheorie
91
Marketing theory
89
Marktforschung
84
Market research
76
United States
70
Werbung
70
Beziehungsmarketing
68
Relationship marketing
67
Strategisches Management
67
Innovation
60
Advertising
57
Russia
55
Russland
55
Brand management
52
Markenführung
52
Poland
48
Polen
48
Dienstleistungsmarketing
46
Services marketing
46
Innovationsmanagement
43
Unternehmen
43
Public relations
40
Öffentlichkeitsarbeit
40
Verbraucherverhalten
39
Electronic Commerce
38
Innovation management
38
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
109
Article
7
Journal
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Wörterbuch
Article in journal
466
Aufsatz in Zeitschrift
466
Aufsatz im Buch
139
Book section
139
Sammelwerk
72
Graue Literatur
63
Non-commercial literature
63
Lehrbuch
56
Textbook
53
Working Paper
40
Arbeitspapier
38
Hochschulschrift
29
Enzyklopädie
27
Konferenzschrift
24
Thesis
23
Aufsatzsammlung
22
Case study
19
Fallstudie
19
Glossar enthalten
19
Glossary included
19
Reprint
16
Conference proceedings
15
Fallstudiensammlung
12
Nachschlagewerk
9
Reference book
9
Amtsdruckschrift
8
Bibliografie enthalten
8
Bibliographie
8
Bibliography included
8
Government document
8
Conference paper
7
Handbook
7
Handbuch
7
Konferenzbeitrag
7
Guidebook
5
Ratgeber
5
Bibliografie
4
Collection of articles written by one author
4
more ...
less ...
Language
All
English
88
German
28
Undetermined
9
French
1
Italian
1
Author
All
Koschnick, Wolfgang J.
6
Zentes, Joachim
5
Ivanovic, A.
4
Collin, Peter H.
3
Bearchell, Charles A.
2
Brickau, Ralf A.
2
Buzzell, Robert Dow
2
Disch, Wolfgang K. A.
2
Folsom, W. Davis
2
Harker, Michael
2
Harris, Leslie H.
2
Hart, Norman Arthur
2
Hennig, Alexander
2
Imber, Jane
2
Jefkins, Frank William
2
Kreikenberg, Alexander
2
Robson, Julie
2
Schneider, Willy
2
Stapleton, John
2
Toffler, Betsy-Ann
2
Andersen, Poul Houman
1
Anderson, Paul Francis
1
Ashraf, Samreen
1
Assimakopoulos, Costas
1
Baker, Michael John
1
Bech-Larsen, Tino
1
Bennett, Peter D.
1
Benton, Raymond
1
Bloch, Thomas M.
1
Brady, Michael K.
1
Brennan, Linda
1
Brennan, Ross
1
Brickau, Ralf
1
Bruhn, Manfred
1
Buckingham, David
1
Buell, Victor P.
1
Calder, Bobby J.
1
Chaudhuri, Himadri Roy
1
Chern, Ching-Chin
1
Christofi, Michael
1
more ...
less ...
Institution
All
American Marketing Association
7
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Harvard Graduate School of Business Administration
1
J. L. Kellogg Graduate School of Management
1
Michigan State University
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Symposium for Health Care Marketing <9, 1989, Washington, DC>
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
4
Journal of financial services marketing : JFSM
3
Proceedings series / American Marketing Association
3
Australasian marketing journal
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Facts on File library of American history
2
Journal of marketing communications
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Absatzwirtschaft
1
An Aspen publication
1
Business history review
1
Commercio : rivista di economia e politica commerciale
1
Dtv
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Global business review
1
Ideas with impact
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International Chamber of Commerce Documents
1
International journal of technology marketing : IJTMkt
1
Journal / The Capco Institute : journal of financial transformation
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of research in marketing and entrepreneurship : JRME
1
Legends in marketing
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research colloquium / Harvard Business School
1
more ...
less ...
Source
All
ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
35
Showing
1
-
10
of
117
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
4
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
5
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
6
Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745457
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
9
Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
10
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->