//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebliche Wertschöpfung"
~subject:"Dienstleistungsmarketing"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Dienstleistungsmarketing
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
160
Aufsatz in Zeitschrift
160
Hochschulschrift
21
Thesis
17
Sammelwerk
10
Aufsatz im Buch
8
Book section
8
Aufsatzsammlung
7
Lehrbuch
7
Bibliografie enthalten
5
Bibliography included
5
Textbook
5
Case study
4
Fallstudie
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Festschrift
2
Guidebook
2
Handbook
2
Handbuch
2
Ratgeber
2
Working Paper
2
Bibliografie
1
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
German
6
English
6
Author
All
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Meffert, Heribert
2
Bruhn, Manfred
1
Dobmeier, Mirjam Theres Elisabeth
1
Ehret, Michael
1
Fließ, Sabine
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Lindgreen, Adam
1
Plinke, Wulff
1
Snelgrove, Todd C.
1
Tscheulin, Dieter K.
1
Wehrle, Friedrich
1
more ...
less ...
Institution
All
Institut für Marketing <Münster, Westfalen>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Engineering online library
1
Journal of marketing management : MM
1
Technischer Vertrieb
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
4
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
5
Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
7
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
8
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
9
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001513329
Saved in:
10
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->