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~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Aufsatz im Buch"
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Betriebliche Wertschöpfung
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Service quality
Customer value
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Handbook of research on customer equity in marketing
4
Innovation in pricing : contemporary theories and best practices
4
Strategic value management : a dynamic perspective
3
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
The Oxford handbook of strategic sales and sales management
2
21st century business practices : the evolving trends in India
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Co-creation : reshaping business and society in the era of bottom-up Economics
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary issues in digital marketing
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating and managing superior customer value
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Essays on contracts, mechanisms and information revelation
1
Global perspectives on service science: Japan
1
Handbook of strategic account management : a comprehensive resource
1
Health economics and healthcare reform : breakthroughs in research and practice
1
Innovation and entrepreneurship : theory and practice
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Managing organizational ecologies : space, management and organization
1
Marketing-mix strategies - product strategy and promotion strategy
1
Modelling value ; Vol. 2
1
Research at the marketing-entrepreneurship interface
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Storming the global business : rise of the Asian tigers
1
The Routledge handbook of service research insights and ideas
1
The dynamics of corporate social responsibility : a critical approach to theory and practice
1
The power of one : gaining business value from personalization technologies
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
1
Österreichs Hidden Champions - Customer Value Management - Psychologische Aspekte der Online-Werbung - Gender Marketing - Fokussierter Online-Vertrieb
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ECONIS (ZBW)
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Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
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2
Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 305-319)
.
2024
Persistent link: https://www.econbiz.de/10014564250
Saved in:
3
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
4
"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
5
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
6
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
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7
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
8
Human capital components and their influence on the customer value creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
Saved in:
9
Creating value for customers
Bitkowska, Agnieszka
- In:
Strategic value management : a dynamic perspective
,
(pp. 200-207)
.
2019
Persistent link: https://www.econbiz.de/10011980503
Saved in:
10
Customer value management in the context of quality management of medical services
Popławska, Ewa
- In:
Strategic value management : a dynamic perspective
,
(pp. 233-245)
.
2019
Persistent link: https://www.econbiz.de/10011980507
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