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~subject:"Betriebliche Wertschöpfung"
~subject:"Marketing management"
~subject:"Relationship marketing"
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Subject
All
Betriebliche Wertschöpfung
Marketing management
Relationship marketing
Services marketing
2,127
Dienstleistungsmarketing
1,678
Beziehungsmarketing
391
Service quality
369
Consumer behaviour
365
Dienstleistung
313
Theory
312
Theorie
310
Deutschland
288
Germany
288
Konsumentenverhalten
283
Dienstleistungsqualität
282
Marketing
263
Customer satisfaction
228
Dienstleistungssektor
212
Service industry
199
Kundenzufriedenheit
169
Services
160
Marketingmanagement
156
Brand management
122
Markenführung
121
Dienstleistungsmanagement
119
Service management
118
Marketing theory
114
Service-dominant logic
103
Marketingtheorie
102
Customer integration
101
Kundenintegration
101
Service-Dominant Logic
101
USA
93
Lieferantenmanagement
92
Supplier relationship management
92
Financial services
91
United States
86
Customer service
84
Value creation
75
services marketing
69
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Online availability
All
Undetermined
184
Free
43
Type of publication
All
Article
406
Book / Working Paper
188
Journal
1
Other
1
Type of publication (narrower categories)
All
Article in journal
261
Aufsatz in Zeitschrift
261
Aufsatz im Buch
96
Book section
96
Hochschulschrift
63
Thesis
57
research-article
39
Graue Literatur
34
Non-commercial literature
34
Collection of articles of several authors
31
Sammelwerk
31
Case study
21
Fallstudie
21
Aufsatzsammlung
18
Arbeitspapier
15
Bibliografie enthalten
15
Bibliography included
15
Working Paper
15
Lehrbuch
12
Textbook
12
Handbook
5
Handbuch
5
Konferenzschrift
5
Reprint
4
conceptual-paper
4
Collection of articles written by one author
3
Conference proceedings
3
Festschrift
3
Sammlung
3
review
3
Conference paper
2
Fallstudiensammlung
2
Guidebook
2
Konferenzbeitrag
2
Ratgeber
2
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
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1
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Language
All
English
412
German
184
French
1
Undetermined
1
Author
All
Grönroos, Christian
14
Bruhn, Manfred
8
Vargo, Stephen L.
8
Lusch, Robert F.
7
Meffert, Heribert
6
Stauss, Bernd
6
Bitner, Mary Jo
4
Hansen, John D.
4
Harris, Lloyd C.
4
Helmig, Bernd
4
Huang, Ming-Hui
4
Jones, Tim
4
Rust, Roland T.
4
Taylor, Shirley F.
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Baron, Steve
3
Bauer, Hans H.
3
Bidram, Vahid
3
Corsten, Hans
3
Dagger, Tracey S.
3
Graf, Alexander
3
Gremler, Dwayne D.
3
Gummerus, Johanna
3
Gummesson, Evert
3
Jaakkola, Elina
3
Jeschke, Kurt
3
Kowalkowski, Christian
3
Laakmann, Kai
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Mühlbacher, Hans
3
Ruyter, Ko de
3
Wirtz, Jochen
3
Yasanallah, Purashraf
3
Zeithaml, Valarie A.
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Ahlert, Dieter
2
Ahlert, Martin
2
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Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
2
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
FernUniversität in Hagen
1
Institut für Markt- und Distributionsforschung <Köln>
1
Josef Eul Verlag GmbH
1
Marketing-Symposium <1995, Haigerloch>
1
Münchener Marketing-Symposium <24, 1998, München>
1
Panepistēmio Kypru / Department of Economics
1
RWTH Aachen
1
The Wharton Financial Institutions Center
1
UBS AG
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Universität St. Gallen
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
more ...
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Published in...
All
The journal of services marketing
25
Journal of Services Marketing
22
Journal of service research : JSR
11
Journal of retailing and consumer services
10
Journal of service management
10
European journal of marketing : EJM
9
Services marketing quarterly
9
European Journal of Marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
International Journal of Bank Marketing
6
Journal of Business & Industrial Marketing
6
Basler Schriften zum Marketing
5
Gabler Edition Wissenschaft
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
Managing consumer services : factory or theater?
5
Managing service quality : MSQ ; an international journal
5
Marketing theory
5
Advances in services marketing
4
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
Innovations in services marketing and management : strategies for emerging economies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
4
SpringerLink / Bücher
4
The international journal of bank marketing : IJBM
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Cases on innovations in educational marketing : transnational and technological strategies
3
European journal of marketing
3
Gabler-Edition Wissenschaft
3
International journal of quality and service sciences
3
Journal of Islamic marketing
3
Journal of business-to-business marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of travel and tourism marketing
3
Management decision : MD
3
more ...
less ...
Source
All
ECONIS (ZBW)
546
Other ZBW resources
49
BASE
1
Showing
1
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of
596
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1
Customers' prior knowledge in the servitization of traditional handicrafts
Ho, Bach Quang
- In:
Businesses
4
(
2024
)
1
,
pp. 53-63
to
services
marketing
by identifying the factors of during and post-services that are affected by customers' prior …
Persistent link: https://www.econbiz.de/10014514077
Saved in:
2
The Net Promoter Score interrogated through a
services
marketing
lens : review and recommendations for service organizations
Lacohee, Hazel
;
Souchon, Anne
;
Dickenson, Peter
;
Krug, …
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10014584478
Saved in:
3
The effects of innovation types and customer participation on organizational performance in complex services
Samuelsson, Peter
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 27-55
Persistent link: https://www.econbiz.de/10014448617
Saved in:
4
The influence of marketing communication on perception and decision-making process of service users
Janjić, Ljubica
;
Dašić, Toma
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
14
(
2023
)
2
,
pp. 57-66
Persistent link: https://www.econbiz.de/10014635155
Saved in:
5
Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo
-
2023
, communication management, sales management, marketing channels, pricing,
services
marketing
, relationship marketing, luxury …
Persistent link: https://www.econbiz.de/10014250259
Saved in:
6
Promotion of Hospitality Service by Visitors Relationship Management in Indian Hotel Industry & its Analysis by Seven Ps of Service Marketing Mix
Saumendra, Das
;
Patnaik, A.S.C
;
Padhy, Prasanta Kumar
-
2022
A firm or an industry can make use of other forms of communication and promotion besides advertising. The most important objective for these complementary promotional activity is to identify and approach prospective customers with a promotional message as precisely as possible. So we can say...
Persistent link: https://www.econbiz.de/10014195595
Saved in:
7
Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha
- In:
International journal of business & management : IJoBM
10
(
2022
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10013499085
Saved in:
8
Let's get acquainted : an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Osman, Ismah
;
Rehman, Mohsin Abdur
;
Sajid Mohy ul din
; …
- In:
Journal of Islamic marketing
13
(
2022
)
11
,
pp. 2209-2231
Persistent link: https://www.econbiz.de/10013536297
Saved in:
9
Types of consumer operant resources and co-creation in dialogical service relationships
Tarı Kasnakoğlu, Berna
;
Kalender, Yunus
;
Gökkaya, Hatice
- In:
Service science
14
(
2022
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10013373237
Saved in:
10
AI innovation in
services
marketing
Correia, Ricardo Fontes
(
ed.
);
Venciūtė, Dominyka
(
ed.
)
-
2024
services
marketing
is essential for businesses, academics, and practitioners alike"-- …
Persistent link: https://www.econbiz.de/10014514174
Saved in:
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