Fernández Barcala, Marta; González-Díaz, Manuel; … - In: Business research quarterly : BRQ 24 (2021) 4, pp. 281-301
This article studies how the choice of the mechanism of governance affects online ratings of hotels, empirically … mode is universally superior. However, when the mechanism of governance fits hotel characteristics, online ratings improve … franchise and management contracts (i.e., hybrids) for enhancing online ratings, as opposed to vertical integration, when …