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~subject:"Beziehungsmarketing"
~subject:"Gerechtigkeit"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Wörterbuch"
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Beziehungsmarketing
Gerechtigkeit
Messe
247
Trade fair
241
Messebeteiligung
38
Trade fair participation
38
Deutschland
32
Germany
31
Marketingmanagement
27
Marketing management
26
Veranstaltungswirtschaft
19
B-to-B-Marketing
18
Business-to-business marketing
18
Event sector
18
Consumer behaviour
16
Konsumentenverhalten
16
Lieferantenmanagement
16
Supplier relationship management
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USA
16
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16
Trade fairs
14
Fair trade
12
Fairer Handel
12
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12
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Globalization
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Trade show
9
Unternehmenserfolg
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8
Internationales Marketing
8
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Farhangmehr, Minoo
3
Sarmento, Maria
2
Simões, Cláudia
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Bettis-Outland, Harriette
1
Boyd, D. Eric
1
Brown, Brian P.
1
Chamme, Mbaki A.
1
Degen, Michael
1
Eves, Anita
1
Frangopoulos, Yannis
1
Fu, Xiaoxiao
1
Gopalakrishna, Srinath
1
Gȩbarowski, Marcin
1
Hermann, Bruno
1
Holzner, Anna
1
Ingold, Urs A.
1
Iyanda, Olukunle
1
Jensen, Torsten
1
Jha, Subhash
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1
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1
Ranjan, Kumar Rakesh
1
Reina Paz, María Dolores
1
Rodriguez Oromendía, Ainhoa
1
Rufín, Ramón
1
Sarmento, Maria Lurdes
1
Sharma, Arun
1
Siemieniako, Dariusz
1
Suh, Bo Won
1
Suhling, Klaus-Peter
1
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1
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1
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
International Journal of Hospitality and Event Management
1
International journal of event and festival management
1
International journal of hospitality management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Tourism economics : the business and finance of tourism and recreation
1
Wissenskommunikation in Organisationen : Methoden, Instrumente, Theorien : mit 15 Tabellen
1
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ECONIS (ZBW)
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1
Socio-economic effects of trade fairs on host cities from a citizens' perspective : the case of Thessaloniki, Greece
Kourkouridis, Dimitris
;
Frangopoulos, Yannis
; …
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10014319915
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
An experience-attachment-loyalty model for exhibition attendees : the mediation effect of exhibition attachment
Fu, Xiaoxiao
- In:
International Journal of Hospitality and Event Management
2
(
2019
)
2
,
pp. 109-134
Persistent link: https://www.econbiz.de/10012514991
Saved in:
4
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
5
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
6
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
7
Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
8
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
9
Research note: relationship versus transactional marketing in travel and tourism trade shows
Rodriguez Oromendía, Ainhoa
;
Reina Paz, María Dolores
; …
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
2
,
pp. 427-434
Persistent link: https://www.econbiz.de/10011296954
Saved in:
10
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
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