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~subject:"Beziehungsmarketing"
~subject:"International marketing"
~subject:"United States"
~type_genre:"Reprint"
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Beziehungsmarketing
International marketing
United States
Marketingmanagement
118
Marketing management
117
Marketing theory
18
Marketingtheorie
18
USA
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
Internationales Marketing
12
Marketing
11
Brand image
8
Markenimage
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Theorie
8
Theory
8
Firm performance
7
Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
5
World
5
Advertising planning
4
Brand
4
Distribution channel
4
Globalisierung
4
Globalization
4
Markenartikel
4
Selling
4
Verkauf
4
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Article
30
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3
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Reprint
Article in journal
1,851
Aufsatz in Zeitschrift
1,851
Aufsatz im Buch
449
Book section
449
Hochschulschrift
198
Graue Literatur
180
Non-commercial literature
180
Thesis
169
Collection of articles of several authors
151
Sammelwerk
151
Lehrbuch
135
Textbook
112
Case study
98
Fallstudie
98
Working Paper
95
Arbeitspapier
94
Aufsatzsammlung
81
Bibliografie enthalten
73
Bibliography included
73
Ratgeber
45
Guidebook
43
Konferenzschrift
36
Handbook
34
Handbuch
34
Conference proceedings
27
Glossar enthalten
24
Glossary included
24
Collection of articles written by one author
12
Fallstudiensammlung
12
Sammlung
12
Bibliografie
11
Conference paper
11
Konferenzbeitrag
11
Festschrift
8
CD-ROM, DVD
7
Systematic review
5
Übersichtsarbeit
5
Amtsdruckschrift
3
Elektronischer Datenträger
3
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English
33
Author
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Grönroos, Christian
3
Jacobs, Laurence W.
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Wills, James R.
2
Acito, Frank
1
Bloomfield, Daniel
1
Bucklin, Louis P.
1
Butler, Patrick
1
Cadogan, John W.
1
Diamantopoulos, Adamantios
1
Douglas, Susan P.
1
Doyle, Peter
1
Finne, Åke
1
Gregory, Gary
1
Hill, John S.
1
Hoeffler, Steve
1
Iyer, Ramesh T.
1
Jain, Subhash C.
1
Karavdic, Munib
1
Keller, Kevin Lane
1
Kerr, Gayle
1
Kinni, Theodore
1
Koh, Anthony C.
1
Langlois, Richard N.
1
Levitt, Theodore
1
Miller, Jon
1
Naidu, G. M.
1
Perlmutter, Howard V.
1
Piercy, Nigel
1
Prasad, V. K.
1
Ramamurthy, K.
1
Roberts, Harry V.
1
Robertson, Paul L.
1
Roth, Martin S.
1
Solberg, Carl Arthur
1
Spiro, Rosann L.
1
Strahle, William M.
1
Wind, Yoram
1
Yu, Tony Fu-Lai
1
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Harvard Graduate School of Business Administration
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International marketing ; Vol. 1
5
International marketing ; Vol. 2
3
International marketing ; Vol. 3
2
Major theoretical debates and contemporary issues in marketing theory
2
Michael Porter ; Vol. 4
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
The impact of theory on representations of the consumer and the marketing organisation
2
The nature and scope of marketing research
2
Brand management ; Vol. 1
1
Corporate brand and corporate reputation
1
Executing strategy for business results
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Ideas with impact
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Michael Porter ; Vol. 1
1
Small business exporting: adoption of innovation
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
The evolution of nonprofit marketing
1
The results-driven manager series
1
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ECONIS (ZBW)
33
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1
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
3
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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4
Strategy and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
Saved in:
5
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
6
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
7
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
9
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
10
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
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