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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T., (2015)
The strategic value of niche importers in international marketing channels
Hammervoll, Trond, (2014)
Micro talk systems
Brunswick, Gary J., (2013)
Strategic customer management : strategizing the sales organization
Piercy, Nigel, (2009)
Total integrated marketing : breaking the bounds of the function
Hulbert, James M., (2005)
Strategic marketing
Cravens, David W., (2006)